Pyxis One, a California-based tech startup that aims to revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has raised $17 Million in Series B funding led by Celesta Capital, a Silicon Valley-based investment firm, and Premji Invest.
Existing investors pi Ventures, Chiratae Ventures, and Exfinity Venture Partners also participated in the funding round. With the infusion of funds, Pyxis One will develop the product and expand in new geographies. To date, the startup has raised $24 million.
Launched in 2018 by BITS Pilani graduates Vrushali Prasade, Hari V, and Shubham Mishra. The platform builds AI software infrastructure to support marketing and business campaigns in the e-commerce, financial services, retail, automotive, consumer packaged goods segments.
According to the company, it has witnessed a 550 per cent growth since its inception. Its services are offered across companies in all industries including automotive, retail, healthcare, finance and food tech. Pharmeasy, Swiggy, Lakme and HDFC Bank are some firms in Pyxis One clientele.
Shubham A Mishra, Global CEO of Pyxis One, said, “With AI’s agility and scalability, we bridge the gap between marketers and data scientists, and enable them to make better decisions in the backdrop of accurate and dynamic consumer insights. The new funds will enable us to speed up product development, hire more AI experts and data scientists, and expand our sales and marketing to additional markets,”.
“Marketing can become 10 times more efficient if every team that plays a role in appealing to consumers can collaborate and work together using precise AI-driven insights,”
Atul Gupta, Partner at Premji Invest, said, “Every enterprise is either already rearchitecting themselves to adopt AI, or are dependent on one or more AI-driven platforms,”.
Sriram Viswanathan, Founding Mana ging Partner at Celesta Capital, said, “Modern businesses are looking to use advanced elements of artificial intelligence and machine learning to deliver targeted and effective marketing,”.