Commscredible, an integrated communications consultancy headquartered out of India, announced the launch of “The Incredibles”, India’s first influencer marketing awards, recognized by a global jury.
The Incredibles will honour the best influencer marketing campaigns that India witnessed during 2020-21, a period when pandemic-related restrictions disrupted the way organisations function, plan and spend on marketing communications.
During the ongoing pandemic, influencer marketing took centre stage for brands to shine and reach their audience. Since last year, the Covid-19-induced closures have led brands to realign their marketing strategy and open larger budgets for influencer marketing within the digital media strategy, as the audiences focused on self-care that drew influencers into the spotlight for impactful engagement.
A study by ClanConnect.ai, an Indian AI-driven influencer marketing platform, reported that 78% of marketing leaders leveraged influencer marketing in 2020, and 5 out of 10 brands surveyed engaged 10+ influencers during the last year.
According to digital marketing agency AdLift, India’s influencer marketing industry is estimated to be worth $75-150 million a year. At CommsCredible, The Incredibles will be the first of our initiatives to celebrate the exemplary work of an emerging space, poised to be the future of the industry.
Abhinav Kumar, CMO — Global Markets, Tata Consultancy Services will chair the power-packed jury from across the continents, with the global panel representing the most economically influential cities of the world — from London to New York, and Singapore to Dubai.
Commenting on the launch, Aman Dhall, founder of CommsCredible, said: “We believe influencer marketing is the future of marketing communications. We need to recognize the good work that this emerging space has witnessed, which warmed hearts during the very tough last 15 months or so. As an industry-first feature, we have brought together a jury panel of prominent global business leaders to choose the best of Indian campaigns. Truly made in India and recognised by the world. An intelligent and whip-smart process has been designed to ensure the results are accurate and most fair.”
Shuja-ul-Haq, Co-partner at CommsCredible, who is leading the awards and recognition vertical, said: “Today an influencer campaign appeals to us more than any other form of outreach because it feels real, up-close and honest. Influencer marketing is the future of brand awareness and we want to recognise the aces in this space. We are committed to make “The Incredibles” a marquee name in the recognition industry and we will do everything to make it so.”
Southeast Asia focused tech & innovation media platform, Asia Tech Journal, have also come on board as the storytelling partner for the initiative and will be reporting exclusive features and interviews to create the influence that matters for the industry.
Early bird entry for nominations will close on the 17th of August while the late entries will be accepted till 24th August. The awards will be announced on the 14th of September.
So if there is an influencer campaign laced up with your creative juice, now is the time to tell us about it. We will honour and do the storytelling of your incredible effort behind it.
More details here: https://theincredibles.commscredible.com/