WickedGud D2C

WickedGud, a D2C food brand owned by 100 Percent Nourishment Private Limited has raised $340,000 in a pre-seed round led by Titan Capital.

The investment round also saw participation from angels and marquee investors, like Archana Priyadarshini (Partner at Point One Capital), Gaurav Ahuja (MD at Chrys Capital), Amit Chaudhary (Founder, Lenskart), Aman Gupta and Sameer Mehta (Co-founders, boAt), Harsh Vakharia (Founder, Invideo), and Jorge Fernandez Vidal (Investment Director at Liechtenstein Group).

WickedGud will use the raised capital in building the brands across D2C channels and strengthening its team to support initial growth.

The Delhi-based start-up was started in July 2021 by Bhuman Dani, Soumalya Biswas, and Monish Debnath, WickedGud is in the process of making food guilt-free and changing the way the world eats comfort foods for the better through indigenous, nutritious ingredients.

Bhuman Dani, Founder of WickedGud, said, “Having lived across the globe for more than a decade and being an avid foodie, I truly understand the importance of balancing taste and health. With the backing of Titan Capital and some incredibly smart founder angels and marquee investors, I am extremely excited to embark on this journey of transforming wicked indulgences into truly good and nourishing meals.”

“We look forward to building the brand across D2C channels and further strengthen the team to support our initial growth and ambitious plans of adding WickedGud products into the kitchens of every Indian household,”

Bipin Shah, the Partner at Titan Capital, said, “WickedGud is as human as a brand can ever get. It’s an enabler for all the mothers out there who constantly worry about their family’s health. The brand promise is unique, the formulation story is unheard of, and the team is high octane. I look forward to seeing them disrupt this space for the better!”

Titan Capital has a portfolio of more than 150 companies in India and the US in sectors such as consumer internet, direct-to-consumer brands, SaaS, AI and Computer Vision.

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