eBay in India has entered into a partnership with the Gems and Jewellery Export Promotion Council to provide its members with insights on export opportunities and help them on the e-commerce platform through support initiatives.
In a statement, eBay said that while India’s gems and jewellery exports in the April-December 2020 period witnessed a 40 per cent decline due to the pandemic, Indian jewellery sellers on eBay saw strong growth throughout this period.
“This association will see the setting up of an Ecommerce Promotion and Facilitation Desk (‘EPFD’) at Mumbai, Delhi, Surat, Ahmedabad, Jaipur, Bengaluru, and Chennai to educate and enable GJEPC members of the export ecommerce opportunity,” eBay’s statement said.
Through the MoU, eBay will help enable sellers to get started on the platform. It will also encourage wider participation and access to third-party services, such as product imaging and cataloguing.
This move comes especially for high valued gemstones certified by the export council. Not just that, the certification to gemstones will be provided to council members at discounted rates. This applies to 5716 members across India, as data available for 2013-14 showed.
Since the pandemic, the gem and jewellery export also faced a decline as the US, China via Hong Kong and Europe were the main destination for India made jewels. While the Chinese economy has opened and is on the path of recovery, rising cases in the US and the UK are still the worry. Through the opportunity, the exports will be increased.
“We, at eBay in India, are convinced that Indian Gems and Jewellery sellers are well poised to scale their business and presence across the eBay marketplace globally. The MoU is a step forward in enabling them in this endeavour. Together, with GJEPC, we will educate, support, and scale these sellers on the eBay marketplace,” Vidmay Naini, Country Head, eBay India-CBT said.