Edtech startup Camp K12 has raised $12 million in its Series A round led by Matrix Partners India and Elevation Capital.
The raised investment will be used to hire talents across functions, hyperscale operations and marketing, and to build a world-class engineering and product team.
Founded in 2010 by Anshul Baghi, Camp K12 is the first local platform providing coding skills to children. The platform connects students with faculty online with a strong focus on live learning courses for science, technology, engineering, arts and mathematics.
Anshul Bhagi, Co-founder, Camp K12 said, “We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales and marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers.
“I believe in the power of community, and in-network effects. We have a bold roadmap for social multiplayer experiences for our kids, in class and outside of class, and we’re excited for our users to start experiencing this product as early as next month,” he added.
The company’s US business has grown 2x month-on-month over the past 3 months. Simultaneously Camp K12’s Middle East business has grown 3x month-on-month.
In both these geographies, the company provides its in-house 3D coding platform “HatchXR” and a different coding curriculum from its Indian business to generate excitement among the consumer section who have already been exposed to coding basics in schools and wish for different levels of cutting-edge exposure in tech.
Camp K12 connects students in the 5-18 age group around the world with inspiring teachers for live, interactive online courses across vital 21st-century skill categories like Coding and English.
Sandeep Bhagi, Co-founder of Camp K12 said, “We are able to establish our product leadership in every category and geography we have forayed into, be it India, Middle East, or the United States. We take pride in building a very loyal, happy and satisfied user base of hundreds of thousands of parents and students who are looking at a quality online education at affordable pricing. This Series A Investment will accelerate our expansion and we are beefing up our team with experienced Do-ers from Business, Sales, Marketing, Product, Operations and Engineering.”
Vikram Vaidyanathan, Managing Director at Matrix India, said, “Over the last 12 months, Camp K12 has built out on its operational excellence and customer delight function across multiple categories, from specializing in coding for the K-12 category they have now further expanded into English with a differentiated curriculum that empowers every child to publish a novel. We’re excited for the next leg of growth as we co-invest with Elevation Capital in this round,”.
Mukul Arora, Partner at Elevation Capital, said, “We are convinced that there is a massive global market for 21st-century skills for kids. We believe that success in this global arena will require a different go-to-market playbook and product than what we’ve seen in the past. Camp K12, with its social, multiplayer online learning platform, has stood out from Day 1 as an innovator in this space. We have seen Camp K12 successfully using technology to own quality and end-to-end experience and to evolve a new pedagogy for online learning. Their investment in product R&D has also allowed them to nimbly expand into new categories and geographies and to rapidly scale small group classes as a format. We’re thrilled to double down on our partnership with Camp K12 and are excited about what lies ahead,”
The company helps students learn individually through private teachers, or in small groups and friends, at Camp K12’s gamified online environments.
In the coming six months, the company aims to add two new geographies and one new content category and will improve its access to each existing geography through a group class format which already accounts for over 25 per cent of revenues in India.