Healofy, one of India’s largest femtech companies has raised INR 48 crore ($6.5 million) from Celesta Capital and existing investor, Omidyar Network India, among others. Additionally, Healofy has raised $1 million in debt from Stride Ventures as well. Healofy serves Indian women across key life stages – starting from preconception to early motherhood.
As one of the highest-rated apps in the ‘pregnancy & parenting’ category on Google Playstore, Healofy has built a safe community for women to discuss their pregnancy-related health concerns and transition to early motherhood. The fundraise will help Healofy consolidate its position as the one-stop destination for new and expectant mothers to provide them credible content, community support and high-quality pregnancy and early motherhood D2C products.
Healofy’s D2C business operates through a unique community-driven commerce experience, offering products for mothers and infants, including a select assortment that is recommended by its trusted network of obstetricians and gynaecologists.
Gaurav Aggarwal, CEO and Co-Founder of Healofy, said, “Across the top 20 Indian cities, one out of four women in early stages of motherhood access the Healofy app on a monthly basis. This is testimony to the quality of content and the strength of the community on our platform. Additionally, we identified significant trust deficit across our consumer base when it came to purchasing high quality products within this segment. Healofy’s D2C portfolio helps mothers tap into the power of conversational commerce, learn from peers by exchanging experiences and product reviews while shopping on our platform. We are already processing over 50,000 orders per month, and hope to benefit many more women through this key life stage.”
“We are always searching for technology that makes a positive impact on people’s lives. The Celesta team immediately understood the immense potential of Healofy’s powerful community of mothers and expectant mothers to provide support and advice to their peers,” said Sudhir Rao, managing director of Celesta Capital.
“Healofy represents a sea change in how women in India access important health information about pregnancy and childcare while also lending a trusted voice regarding products that help on that journey. Our experience in both the Indian market and health technology will help expand Healofy’s vision to more women during what is one of life’s most profound events.”
“We are thrilled to double down on our Healofy investment and remain firm believers in their vision to become a one-stop trusted platform for mothers & mothers-to-be to cater to their content, community and commerce needs. We continue to be impressed by the team’s application of their customer-first and product-led thinking that has evolved into a unique monetization model powered by their high-quality and affordable D2C range. With their deep focus on Indian language content and indigenous product preferences, we think Healofy is well positioned to scale their consumer base to every corner of the country”, said Aditya Misra, Principal, Omidyar Network India.
As a community, Healofy has set an example in gaining the trust, interest and shaping habit-forming behaviour of soon-to-be and mothers with young children in India with a content library covering over 450 categories & topics specific to the needs of mothers & babies, spanning across 45 months of early motherhood.
Having started as a Q&A forum for pregnancy and parenting in 2017, Healofy today has become a highly-trusted online platform available in 9 Indian languages that use Content, Community & Commerce to inform, educate, connect & now enhance the shopping experience of mothers and expecting mothers across the country. Healofy also has over a thousand key opinion leaders (KOLs), whose opinions are trusted and recommendations sought by other women going through similar journeys.