FIXCRAFT expands its play in automotive market by acquiring the spares brand ‘VMotive’ of Vogo for an undisclosed amount

Mumbai, June 22, 2022 – FIXCRAFT, the one-stop car repair and service start-up, acquires ‘VMotive’, an automotive spares brand of Vogo, along with its trademark. The very experienced team of V-Motive will also join Fixcraft as part of this deal. With this acquisition, Fixcraft will be able to strategically deepen its play in the Indian post-sales automotive market, the third largest in the world at $ 24 bn.

Fixcraft’s is a tech-enabled one-stop car repair and service solution brand that enables easy, economical and high quality car repair and service to consumers. Its vision is to be a complete player in the Indian car repair and service industry across the entire value chain. With ‘VMotive’ in its portfolio of offerings, it would enable availability of genuine and high quality spares available to dealers and workshops alike; VMotive spares are made up to the specifications of leading automotive brands and thus, assure genuinity. Usage of high quality genuine spares is a need gap in the industry and ‘VMotive’ from Fixcraft aims to ensure easy availability and usage of  genuine high quality spares in the post-sales automotive repairs & service market as per the specifications designed by the leading auto manufacturers.

Speaking about the acquisition, Mr Vivek Sharma, Founder & CEO, Fixcraft said,” VMotive in Fixcraft’s portfolio of offerings makes our play in the post-sales car repair and service segment deeper across the entire value chain. We continue to work towards raising the standards of post sales car repair and service by working for all stakeholders in the industry.”

India is the 3rd largest auto market in the world; however, the repair & service part of after-sales experience is largely controlled by authorized service centers in the organized sector. The unorganized sector with neighborhood garages plays a huge part in this market as well; however, it comes with the issues that causes doubts in a car owner’s mind around the trust and service quality. Fixcraft has entered the market to address this gap. With their business model, they aim to make service quality as their differentiator in a market. 

Fixcraft has raised a total of 2.5M USD till date with a set of micro VCs and marquee angel investors including Good Capital, Bharat Founders’ fund, Maninder Gulati  (Oyo), Rishab Malik (Droom, Jungle Ventures), Ashish Goel (UrbanLadder) and more since it started operations in 2018.

FIXCRAFT operates in NCR and Bengaluru and plans to expand to 10 metros in the next 12 months.

About Fixcraft

Fixcraft is a tech-enabled one stop service for all car repair and servicing needs. It is an end-to-end service delivered through an easy-to-use app, company owned workshops with trained technicians using genuine spares and materials, therefore it takes complete accountability for car repair & service. Some of its key features are reasonable pricing, free home pick-up & delivery, dedicated service advisor, online tracking of jobs, warranty of 2 years on paint, 2 months on service, 6 months on spares. Currently present in Delhi NCR and Benguluru with over 35000 happy customers, it plans to go pan India in a year.


For more details, please contact

Shubham Parikh


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