Personal hygiene D2C brand SVISH has raised INR 10 in a pre-Series A funding round led by Wami Capital. Its existing investor LC Nueva AIF also joined the funding round. The investment banking partner for this transaction was Brightbridge Advisors.
The fresh funds will be utilized to enhance its product portfolio in the body and oral categories, increase awareness of personal and intimate hygiene and strengthen customer engagement strategies.
SVISH On-The-Go raised INR 400,000 in its seed funding from LC Nueva AIF in September 2021. The D2C brand has 12 SKUs in three categories – sanitation, hair hygiene and “under belt hygiene.
SVISH was Founded in 2020 by Ishan Grover and Jaideep Mahajan. When Covid-19 was at its peak and there was a sudden surge in demand for products such as disinfectants, face masks and gloves. They noticed that the disinfectants available in the market are either too greasy or too sticky. The duo launched SVISH, a range of skin-friendly disinfectants and non-sticky disinfectants, wipes and hand sanitizers.
The D2C brand claimed to have seen a 900% increase in revenue and a 300% increase in average order value in less than a year. SVISH’s website has also increased by 2,000% in less than a year. The D2C brand claimed to have earned INR 6 in FY22 and is targeting INR 22-25 crore in FY23.
In December 2021, SVISH has partnered with Sunburn Festival (Goa) as an official hygiene partner. Grover claimed that the response to the campaign has been very positive and the brand will use the recent funding to replicate similar SVISH spots in nightclubs, concerts, restaurants and sporting events in India.
Ishan Grover, Co-founder and CEO of SVISH, said, “Most of our customers are GenZ and millennial men. We noticed that the feminine hygiene market is crowded, but there is a lack of products in the men’s hygiene category. So we decided to close this gap and bring 100% natural products for men as well.”
Grover further said, “There was a clear need for a product that not only kills bacteria but also cares for your skin and lifts your spirits. Our aerosol hand sanitizers are like deodorants. The gas-free formula is gentle on the skin and protects you from germs and bacteria.” In 2022, the D2C brand introduced its line of personal and intimate hygiene products for men and women that are not only eco-friendly but also appealing to young users.”
Chetan Mehta, CEO of Wami Capital, said, “Hygiene as a category is very neglected in India, especially male hygiene. We believe that SVISH has the power to disrupt the men’s intimate hygiene market.”
Mehta added, “SVISH’s new design and unique packaging appeals to GenZ and first-time millennials. We are excited to support the founders’ vision to build a scalable business and global brand in the hygiene category.”
Ashish Chand, Founding Partner at LC Nueva AIF, said, “That we have decided to increase our investment is a testament to the amazing growth and unique value of the SVISH brand. SVISH addresses critical lifestyle and hygiene issues faced by modern men and women and their market is just starting to thrive.”
Increased demand for hygiene products such as disinfectants, masks, gloves, and sanitizers due to the pandemic has certainly boosted the global personal hygiene market. According to Allied Market Research, the global personal hygiene market is expected to attain $720.7 billion by 2030 – growing at a CAGR of 3.6% from 2021 to 2030.