Bollywood actress Shilpa Shetty has made an undisclosed investment in D2C nutraceutical brands – Fast&Up and Chicnutrix, which fall under parent company Fullife Healthcare.
As part of the deal, Shetty has joined these brands as a brand ambassador and will work to empower and promote health and self-care in India.
Founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna, Fullife Healthcare is the parent company of Fast&Up and Chicnutrix, with a presence in India and 21 international markets including Europe, the UK and the US. Fulllife Healthcare was previously endorsed by Indian cricketer Mayank Aggarwal and Bollywood actor Varun Dhawan.
Varun Khanna, CEO of Fullife Healthcare, said, “We are extremely pleased to welcome Shilpa Shetty Kundra to our family of investors. Shilpa’s approach to holistic well-being resonates with our core values with Fast&Up and Chicnutrix. As a woman herself who strongly believes in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living every day.”
Shilpa Shetty, Bollywood Actress, said, “Fast&Up and Chicnutrix have created some of the best products. I am extremely excited to witness their journey of growth. Our lifestyles today are fast-paced and it is difficult to keep up with all the required nutrients or vitamins that are necessary for the body, hair, skin, energy and overall well-being on a daily basis. Their products completely meet today’s requirements.”
In 2021, Fullife Healthcare secured $22 million in its Series C funding round from Morgan Stanley Private Equity Asia. So far, it has raised a total of $37.8 million from investors. Its cap table includes Amansa Capital’s Akash Prakash, Rakesh Jhunjhunwala, Sixth Sense Ventures, Bollywood actor Varun Dhawan and Indian cricketer Mayank Agarwal, among others.
In the D2C nutraceutical segment, Fast&Up and Chicnutrix face competition from companies such as Wellbeing Nutrition, Kapiva, Supply6, Trunativ and Auric, among others.