unSCRIPT.ai, an AI-based platform for creating personalized synthetic videos in real-time, has raised over $1.25M in the latest funding round led by Exfinity Venture Partners, with participation from Stellaris Venture Partners.
The funds will be used to expand the firm’s tech & business capabilities and build innovative, seamless product integrations for different use cases. The round also saw participation from Ghazal Alagh (cofounder of Mamaearth), the Mankind Pharma promoter’s family office, Endurance Capital (Angellist) and other key angel investors.
With its unique technology, unSCRIPT.ai, earlier backed by Entrepreneur First, is redefining video messages by combining AI with the face and voice of social influencers. It is helping brands engage customers at critical points in their buying journey by creating personalized synthetic videos at scale. The startup claims its initial offering helps brands increase conversions by 3x and get an ROI of 10X.
Ritwika Chowdhury, Founder & CEO of unSCRIPT.ai, said, “It is no secret that video content dominates our interactions with brands all over the internet. But creating high-quality videos with influencers and celebrities is costly and time-consuming. With unSCRIPT.ai, brands no longer need to keep on producing videos. Instead, they can re-purpose previously shot videos using the power of AI to launch new campaigns and products or send personalized video messages and recommendations to every consumer. With the funds raised, we look forward to expanding our offerings to brands, helping them deliver content in the most engaging format at every point of the buying journey from landing page click to abandoned cart.”
Nihar Ranjan, General Partner of Exfinity Venture Partners, said, “We are thrilled to partner with Ritwika and Apurv in their journey of building a sector-defining customizable video marketing technology that leverages influencers for brands and e-commerce companies. With the rapidly growing global consumer base and increasing demands for personalization in user experience, we are excited for the journey ahead for unSCRIPT.ai.”