[Funding Alert] Personal & Homecare Brand Clensta International raises debt funding of INR 30 Mn

Puneet Kumar, Founder of Clensta

Clensta, a Gurgaon-based new-age start-up focusing on personal and home care products has raised INR 30 million as debt from impact investors Caspian.

Clensta plans to use these funds to scale its D2C business and work towards creating innovative and sustainable products.

Clensta had raised INR 20 crore funding from Hem Angels, part of Hem Securities Ltd, Venture Catalysts and Inflection Point Ventures in the Series A funding round last year.

Caspian Debt is the first Indian Impact Investing firm to be granted a B Corp certification. Caspian ensures to only invest in enterprises that address problems of access and efficiency in business ecosystems that have a positive social or environmental impact.

Founded in 2016 by Puneet Gupta, Clensta’s vision is to provide a creative and simple solution for daily health and hygiene-related problems by reducing the dependence on water. The startup says that over 500 hospitals, including AIIMs, have adopted their solutions, and its products are also used by soldiers of the Indian Defence in Siachen, Ladakh and many more.

Clensta Waterless Body Bath and Shampoo removes dirt, dust, and oil buildup from the skin and head, and moisturise the skin and hair. The products are clinically proven to provide hygiene without the use of water. It is claimed that one 100ml bottle of Clensta’s shampoo or body wash saves more than 300 litres of water.

During the last 20 years, consumer attention and emphasis on ESG has massively shot up, compelling brands to integrate ESG as part of their business offerings. According to a recent study (PWC Consumer Intelligence Series, June 2, 2021), 83 per cent of consumers believe businesses should actively create ESG best practices, and consumer demand for ESG products and services is already becoming mainstream. As a conscious, ESG-driven brand,

Avishek Gupta, MD of Caspian, said, “We are pleased to on-board Clensta given how it is at the forefront of creating and championing innovative sustainable products for hygiene and sanitisation of consumers and households. We, at Caspian Debt, are committed to partner with companies who are addressing pressing challenges for building a better world. In the last eight years, we have supported growth journeys of over 200 path breaking companies and are excited to have Clensta join this league”.

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