Heads Up For Tails revenue grew to SGD 22.4 Mn for FY22; expenditure raises by 92%

Heads Up For Tails

Heads Up For Tails is India’s 1st and most trusted pet care brand in the industry, dedicated to the favorite among family members—our pets, the company was founded in 2008 by Rashi Narang in Bengaluru. The company is a one-stop destination for all sorts of pet products. 

As per the financial statements of the holding company Sara Global Pte Ltd, the revenue of Heads Up For Tails for FY22 was SGD 22.4 million.

The company envisioned that with their passion and efforts, every home can realize the joys of raising pets as a family.

The company has its offline presence in more than 10 cities, they have over 65 stores and 35 pet spas across the country. The company generates most of its revenue from the sale of pet products.

On the expenditure side, the cost of material consumed accounted for 60% of the overall expenses which soared 129.8% to SGD 15.06 million (Rs 84.3 crore) in FY22 from SGD 6.55 million (Rs 36.68 crore) in the previous fiscal year (FY21).

The company spent SGD 3.7 million on its employee benefits, the company has more than 450 people in its workforce. Apart from this, the company spent SGD 1.52 million on advertising activities taking the total expenditure for the financial year to SGD 24.98 million.

With a small rise in its scale, the company managed to end its business operations for FY22 with a loss of SGD 2.26 million.

As of now, the company recently finished its first VC (Venture Capital) round led by Verlinvest and Sequoia Capital.

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