Indian Market is ‘Incredibly Important’ for Licensing Deals, says Alphabet CEO Sundar Pichai


According to Sundar Pichai, CEO of Alphabet, the tech giant Google plans to make license deals with publishers all over the world. In addition, Pichai stated that the company aims to have negotiations with Indian publishers in this regard.

According to an ET report, Pichai confirmed Google’s focus on the Indian market, calling it “incredibly important.”

For a long time, Google has been battling for the attention of publishers. It also recently secured licensing agreements with 300 news publishers across Europe, including Germany, Hungary, France, Austria, the Netherlands, and Ireland.

Pichai also discussed the importance of news in India and its diversity, since the country’s news media operates in a variety of languages.“These things take time and so we are working through some of those conversations,” Pichai said.

In a blog post, Google stated that over the previous year, it has signed agreements with more than 80 partners representing over 130 publications in India.

According to the posting, Google News Showcase, which was launched in May 2021, now offers a total of eight languages, including Kannada, Marathi, Tamil, Telugu, Malayalam, and Bengali, in addition to English and Hindi.

Additionally Stricter laws for social media platforms are being discussed in India, and the government believes that such platforms should be held accountable for the content they publish.

“We will approach it with a view of making sure we understand the Indian government’s desire to protect its citizens. I think that’s an important principle,” Pichai mentioned.

After committing $10 billion to the India Development Fund, Google stated that it intends to continue to play a positive role in the digitalization of India’s economy. The fund for tech and startup ecosystems was introduced during the Google For India event in 2020.

Over the last two years, Google has made significant investments in several Indian companies. For example, the corporation invested $4.5 billion in Reliance Jio for a 7.73 percent share, and $1 billion in Airtel for a 1.28 percent stake.

Many Indian firms, including Dunzo, Glance, Dailyhunt, and DotPe, have received funding from the tech giant. Recently, the European Union decided on a new policy requiring tech giants to take responsibility for the content that appears on their platforms, with a focus on illegal content.

Pichai also stated that Google may make modifications to its products in response to some of these rules. The corporation has been deciding what adjustments to make to Google Play. Moreover, Google now intends to implement these modifications to address developer concerns as well as regulatory challenges.

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