IndiaMART Acquires 26.01% Stake In EasyEcom, Invests INR 133.5 Mn


IndiaMART, the largest B2B marketplace of India, via its wholly-owned subsidiary Tradezeal Online Private Limited, has invested approximately INR 133.5 Million to acquire a 26.01% stake in EasyEcom (Edgewise Technologies Private Limited).

Edgewise Technologies under the brand name ‘EasyEcom’, is an AI-driven omnichannel inventory & warehouse management Solutions Company that offers SaaS-based online commerce enablement solutions to merchants. Its flagship inventory and warehouse management solutions allow merchants to allocate, track and reconcile inventory across various online and offline sales channels. It also offers additional modules which automate other back-office functions of merchants, such as shipping-related payments reconciliation and returns reconciliation.

Speaking about the investment, Mr.Brijesh Kumar Agrawal, Co-Founder & Director of IndiaMART, said, “This transaction is a part of IndiaMART’s ongoing efforts to make commerce easy for Indian Merchants. Merchants across India have increasingly started to realize the importance of adopting various online sales channels, and the market in itself is large and fast-growing. EasyEcom’s solutions allow MSMEs to easily manage and sell products across various sales channels. We understand the tremendous potential of the company to cater to major eCommerce marketplaces. Moreover, this investment is aligned with IndiaMART’s long-term vision to provide a holistic ecosystem for all business needs.”

Punit Gupta, CEO of EasyEcom, said, “Covid-19 transformed the entire retail market and accelerated the digital transformation of commerce. We rapidly ramped up the team during the covid lockdown 1 and grew massive 300% over the next 18 months. With this Series A funding of $2 million from IndiaMART, we are looking forward to becoming the best in terms of providing flawless, advanced, and at the same time flexible omnichannel inventory & warehouse management solutions. Funds will be deployed to further strengthen our technology and invest in marketing & expansion activities. The participation of investors with a great vision and long-term objectives such as IndiaMART will help us transition from being a start-up to a well-rounded market leader.”

Since its listing on BSE and NSE, the leading marketplace player IndiaMART is backing several MSMEs and SMEs in India to help them prosper with a 360-degree approach. It has already invested in software such as Vyapar, Bizom, Shipway, Legistify, Superprocure, and Aerchain where all these investments are in line with IndiaMART’s vision. The investment in EasyEcom is also in line with IndiaMART’s long-term objective of offering various Software as a Service (SaaS) solutions for businesses.


  • Online Team Asia Tech is a team of Journalists, Entrepreneurs, and Enthusiast Writers who contribute to the platform by bringing everyday stories, updates, opinions and insights from the Asian Startup Ecosystem.

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