Indian startups forms digital body to ensure level-playing field for companies

Startups < Updated On: 14 January 2021 03:00 PM IST

The Indian startup founders have formed a new body called Atmanirbhar Digital India Foundation (ADIF) to protect the freedom of choice in the digital space.


This body constitutes members such as Murugavel Janakiraman (founder and CEO -, Snehil Khanor (co-founder and CEO of TrulyMadly), Ritesh Mallik (founder at Innov8 Coworking), Sairee Chahal (founder & CEO – SHEROES), Ajay Data (Managing Director of Data Group of Industries), Anand Lunia (Founding Partner - India Quotient), Amit Sinha (co-founder - Unnati), and Shailesh Vikram Singh (Managing Partner - Massive Fund).


"This association is committed towards building an open, fair, neutral, and self-reliant technology ecosystem that promotes a level-playing field for Indian companies," ADIF's statement was quoted by YourStory.


"As the representative body for Indian technology companies, ADIF will ensure the growth and development of an inclusive and sustainable digital economy that builds solutions for the country that are adopted globally."


The association aims to provide support in the formation of a robust forward-looking regulatory process backed by well-structured ease of doing business policies for promoting innovation in the country.


The association is also inclined towards becoming the voice of the country's startup ecosystem, it said.


"Our aim is to represent Indian technology companies to help them in building a sustainable and conducive business environment," ADIF Secretary General Ajay Data said.


"We believe it's high time for all Indian technology companies to come together to safeguard the larger interests of the sector and work towards creating a level-playing field."

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