Leading Short-video App Josh partners with D-ID to bring facial animation to the platform

Josh Short Video App

India’s fastest growing and most-engaged short-video app, Josh, announced a partnership with D-ID, a global leader in AI video reenactment technology. Using its proprietary Live Portrait technology, D-ID has developed a photo transformation feature specifically for Josh’s users to be able to create videos from still photos, add music, and then share those videos with their followers on the app.

Josh is a made-in-India, short-video app launched in July 2020 by VerSe Innovation. It represents a confluence of India’s top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics.

Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million+ downloads. Currently, Josh is the fastest growing and most engaged short-video app in India with 110 million MAUs (Monthly Active Users), 54 million DAUs (Daily Active Users).

D-ID is a leading computer vision company specializing in patented video reenactment technology using AI and deep learning. Established in 2017 as the first facial image de-identification solution to protect images and videos from facial recognition software, D-ID’s products range from animating still photos to facilitating high-quality video productions.

D-ID uses AI and Deep Learning to develop reenactment-based products, ranging from animating still photos, to developing high-quality video production. In February, D-ID announced a partnership with pioneering genealogy company MyHeritage to launch a new feature for their app called Deep Nostalgia, enabling users to bring photos of their ancestors to life. The app went viral immediately and quickly became the top-rated app on the Apple App Store, with users creating over 85M animations since its launch.

The new feature highlights the most powerful integration of synthetic media by a short-video app, transcending the boundary between photos and videos, and bringing fresh, creative content to Josh’s millions of users by animating portraits to move and dance with engaging music.

Last month, Josh announced the launch of Josh Skill, the first Alexa for Apps skill in India, as part of its commitment to improve app experience and inspire creativity on the platform.

Gil Perry, Co-founder and CEO of D-ID, said, “We’re delighted to be working with Josh, one of the fastest growing short-video apps in the world, developing this new feature for their customers and showcasing the many possibilities that AI and synthetic media will bring to the future of content development, entertainment and social media. Working with a leading Indian company is an exciting move for D-ID as we continue to expand our technology across the globe.”

Umang Bedi, Co-founder of Josh, said, “D-ID’s technology is a natural fit for Josh, as we strive to deliver a product and a platform that increasingly captures India’s mindshare and timeshare. The quality, resolution, speed and accuracy of their facial animation is exactly what we were looking for when developing our new photo to video feature. We know our many millions of users will love using this new feature, enhancing their experience even further. We’re excited to see the response and to continue working with D-ID as we develop this new feature even further.”

The new photo to video feature is now available in the Josh app, enabling users to animate their photos with three categories of movement – funny, nostalgic and dancing – which all come with background music soundtracks. Once animated, the video can be shared with the user’s followers across the platform.

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