Indian media Giant Hindustan Times has invested INR 16 Crore in the lifestyle brand, Tjori. The deal signed extends to providing extensive branding and marketing opportunities for Tjori.
The deal is also likely to help the lifestyle brand build brand awareness in India and accelerate growth at the global level.
Founded in 2013 by Mansi Gupta, Tjori provides e-commerce services of lifestyle products from all across India and foreign markets too.
Speaking on the deal, Mansi Gupta, CEO at Tjori, said, “We are excited to close this deal as it gives us an opportunity to reach a wider audience and present them with what Tjori has to offer. Tjori as a brand works at bringing the best of time- honoured crafts and wisdom with a modern twist. In partnership with HT and its various media channels, we will be able to put Tjori at the forefront of the fashion industry.”
Commenting on the investment, Piyush Gupta, CFO of Hindustan Times added “We are pleased to announce our partnership with Tjori as it helps us venture into the ecommerce market. The deal is bound to bring an ocean of knowledge for all our readers, regarding the re-modernised way of traditional Indian goodness that Tjori strongly recommends and we as allies also believe in.”
The e-commerce sector has been one of the fastest-growing sectors in the Indian economy for almost a decade. According to the report, more than $13 Billion has been raised by e-commerce startups since 2010 in over 900 deals. 2017 has been the most happening year for Indian e-commerce with investments cross $3.5 Bn. It also accelerated the growth of the D2C sector in India in the last two years.