Men’s Lifestyle Brand DaMENSCH secures $16.4 Mn Series B funding led by A91 Partners


DaMENSCH, a premium men’s lifestyle brand, has raised $16.4 Mn in Series B fundraise led by A91 Partners. Existing investors Matrix Partners India, Saama Capital and Whiteboard Capital also participated in the round.

Launched in 2018, DaMENSCH caters to the men’s premium essential wear fashion segment in India.

Anurag Saboo, Co-founder of DaMENSCH, said, “Our products are addressing a big white space in the wardrobe of the modern man. We have clocked INR 100Cr ARR in 2021 making us the fastest D2C apparel brand to reach this milestone, on the back of our strong consumer proposition.”

Talking about growth plans, he said, “We are targeting 3x growth in the coming financial year through meaningful product-market and channel expansion.”

Currently, the portfolio has more than 200 SKUs listed across more than 15 categories and has made more than 10mn shipments to over 10,000 pin codes across the country.

Speaking on portfolio expansion plans, Gaurav Pushkar, Co-founder of DaMENSCH, said, “Innovation is core to DaMENSCH. We started this journey by creating unique products like bamboo vests and deodorizing underwear. From the 500 day warranty on our Constant Loungewear collection to Mozzarella stretch chino shorts, we continue to leverage fabric engineering to redefine menswear. In 2022, we will deepen our presence in the innerwear, loungewear, sleepwear, and everyday-wear categories.”

“DaMENSCH has become the go-to brand for affluent men who are looking for new age, digital first clothing brands that can combine comfort and style and gives them a chance to upgrade their products and brands. With a meaningful (40%) set of consumers shopping multiple (2-3) times a year, DaMENSCH has managed to grow on the back of loyalty from existing customers and continuous addition of new customer segments”, said Prasun Agarwal, A91 Partners on choosing to partner with the brand.

Ash Lilani, Managing Partner at Saama Capital, said, “We are excited to continue partnering with DaMENSCH on their phenomenal growth journey. The brand’s combination of product quality and customer experience makes it one of the most exciting D2C plays in India. Gaurav and Anurag have put together a top-quality team and are poised to scale significantly over the next few years.”

Anshu Prasher, General Partner at Whiteboard Capital, said, “As the first investors in the Company, we have been highly impressed by the strong product innovation and customer-centric business DNA. We are excited to partner with A91 as we continue on this journey of efficient and unit economics driven growth.”

Sudipto Sannigrahi, Principal at Matrix India, said, “DaMENSCH has achieved tremendous growth over the last 12 months and is poised to be the leading mass-premium brand for the men’s apparel category in India. Anurag & Gaurav’s customer-obsessed approach & the superior quality of the product truly sets them apart, & we are thrilled to be doubling down on our investment! We welcome A91 Partners to the partnership & look forward to the next phase of growth.”

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