Ola Electric and Ather Energy suffers to sail in July; Hero Electric tops the sales list

Electric Scooter

The two well-known electric mobility startups Ola Electric and Ather Energy, who have been at the forefront of promoting EV adoption in the nation, saw a dramatic decline in e-scooter registrations in July. 

Ola Electric has experienced a consistent fall in the number of new vehicle registrations over the last three months, but Ather Energy experienced an unexpected increase in new vehicle registrations over the previous several months. 

It is important to note that while Ola Electric has received criticism for its e-scooters on multiple occasions due to fire mishaps, Ather Energy’s e-scooters have not experienced any such occurrences so far.

According to data from Vahan on August 2, Ather Energy’s e-scooter registrations fell by 66 % MoM in July to 1,283 units. The figures were 3,338 and 3,829, respectively, in May and June.

The 450X Gen 3 of Ather Energy’s 450 series scooters was also introduced in July. Ather has three new markets in the month where it had increased its retail presence. 

On the other hand, Ola Electric has been reporting an MoM decline in registrations, which suggests that demand for their e-scooters is declining. 

The registrations decreased by roughly one-third to 3,856 units in July from a record registration of 12,705 units in April. Its e-scooter registrations have declined by between 27 and 36 per cent month over month during the last three months. 

The decrease from the June registration volume of 5,891 units in July was a little under 34%. 

According to recent reports, Ola Electric temporarily halted the production of its electric scooters at its Krishnagiri plant in Tamil Nadu for almost a week. The startup, which is run by Bhavish Aggarwal, blamed the closure on routine maintenance and the installation of new technology. 

An R&D facility for EV battery cells, the business recently announced it would invest $500 Mn to establish the Battery Innovation Center (BIC) in Bengaluru.

Additionally, Ola Electric debuted its first EV battery cell which was created independently. By 2023, mass manufacturing of it is expected to start. However, 2023 might be important for the firm as it will be the year when it wants to start producing its electric four-wheelers. 

It’s also vital to remember that the government has given the company a show-cause notice because of the fire accidents involving its vehicles. 

According to data released by Vahan on August 2, the overall number of two-wheeler electric vehicle registrations grew by 5% to 44,459 units in July from 42,302 units in June, which coincides with the fall in Ather Energy and Ola Electric’s registration numbers.

Several significant competitors in the market for electric two-wheelers, such as Okinawa Autotech, Hero Electric, Bajaj Auto, and Jitendra EV, saw an increase in EV registrations in July. Vehicle registrations at Okinawa Autotech increased by 16 per cent MoM to 8,094 units in July. 

Hero Electric took the top spot for the highest number of new car registrations with 8,952 units, an increase of more than 37% from the 6,504 units registered in June. 

The other two significant manufacturers of electric two-wheelers that had a decline in registrations in July were Pure EV and Ampere Vehicles, in addition to Ola Electric and Ather Energy.

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