With the new year just around the corner, Paradigma Digital has identified a series of technological trends for 2025, highlighting eight of them in particular. These include practical applications of artificial intelligence (AI) and the specialization of solutions to maximize the benefits of AI and other technologies.
8 key technology trends for 2025
Paradigma analyzes twenty technological trends and explains the importance and impact they will have on people, companies and various industries:
- Growth of generative AI in advertising, training and education. Tools like Synthesia and Descript already allow you to create multilingual avatars and convert text to video, making it easier for small businesses to create personalized advertising campaigns quickly and economically. By 2025, speech generation models such as VALL-E and NaturalSpeech 2 are expected to produce extremely realistic synthetic voices and clone voices with just a few seconds of audio, enabling the creation of personalized virtual assistants and multimedia content in marketing, training and education, tailored to individual learning needs
- Virtual assistants that understand emotions. Realtime API technology will revolutionize human-computer interaction, processing speech in real time and detecting emotions and intonation patterns. This will make interactions more personalized and authentic, with virtual assistants that understand what you say and your mood, improving the conversational experience and making communication with devices more intuitive and less robotic.
Generative AI, industrial clouds, autonomous models with emotions, GreenOps: 8 key technology trends for 2025
- Autonomous models for complex decisions. Agentic AI promises to transform the role of AI with highly autonomous systems capable of making decisions, planning actions and learning from experiences without constant human intervention. These systems adapt to new data, interact with external tools and databases, and continually improve through learning. Benefits include greater flexibility, precision in complex tasks, real-time interactions and a better user experience
- 2025: the year of inclusive apps and accessible websites. In Spain, almost 30% of people have some type of limitation, and as we age, the use of mobile devices decreases. Websites and apps must comply with the accessibility standards that will come into force: new private goods and services must be accessible from January 1, 2029, and those supplied by public administrations from January 1, 2025. Therefore, in 2025 we will see more apps designed from the beginning to be accessible
- GreenOps: towards a sustainable future. In a society increasingly aware of environmental impact, companies are looking for innovative ways to operate sustainably without compromising their growth. GreenOps will revolutionize cloud infrastructure management, intelligently optimizing resources and using clean and efficient technologies to reduce consumption and maximize performance, contributing to a more sustainable future
- Evidence-based leadership for efficient teams. Team leadership in 2025 will be more humanistic and based on evidence that values the human part of people and different generational perceptions. Methodologies such as DISC and Belbin help understand the factors that influence team success, providing information on how to structure sustainable and efficient teams, promoting better adaptation of individuals and facilitating the achievement of objectives.
- Custom clouds for each industry. Industry Cloud Platforms are scalable solutions created in the cloud to meet the specific needs of each sector. They combine cloud services with applications, data and advanced technologies (AI, ML and analytics) adapted to the workflows, challenges and regulations of each industry, transforming entire sectors and improving the efficiency and adaptability of companies.
- Evidence-driven transformations.In an environment of constant digital changes, decision-making based on trends and fashions can generate chaos and disparity of opinions. Evidence-driven transformation will allow you to act with purpose, reflecting on the desired impact and guiding the transformation from the “why” instead of the “why”, accepting that any trend will have an impact on the organization, whether positive or negative.
