Twenty years after its foundation, Automatic, the global company behind WordPress.com, remains one of the most influential actors in the evolution of the Internet. With more than 1,400 employees distributed in 82 countries and a philosophy based on open source, the company continues to promote a digital innovation that combines web publication, electronic commerce, communication and now also artificial intelligence.
The commemoration of this anniversary is not only a review of what has been achieved, but also a look forward. Automatic arrives at this 2025 with the firm intention of consolidating its presence in Spain, a market that has become strategic for the company.
Two decades of open innovation
Automatic was born in 2005 by Matt Mullenweg, WordPress co-creator. Since then, the company has promoted a silent revolution in the way in which individuals and organizations publish, sell and relate to the Internet.
With a 100% remote model when it was not yet an extended trend, Automatic advanced to the future of work. And with his commitment to Open Source philosophy, he allowed millions of users to have access to flexible, collaborative and, above all, open software.
With more than 1,400 employees distributed in 82 countries and a philosophy based on open source, the company continues to promote a digital innovation that combines web publication, electronic commerce, communication and now also AI
“For us global success only makes sense if it connects with local communities. Spain has one of the most vibrant digital ecosystems in Europe and we want to provide tools that help agencies and creators to grow with an open, flexible and designed platform for the future,” says Jose Ramón Padrón, responsible for communities and growth in Spanish -speaking markets of Automattic.
The Age era on the open web
One of the recent milestones of the company is the incorporation of artificial intelligence in its services. Its creator of websites with AI offers users and companies the possibility of generating personalized and safe pages in seconds, always maintaining total control over content and code.
The difference to other proprietary services is that Automatic integrates AI as a complementary tool within its open ecosystem. This allows customization not to be limited by closed algorithms, but that each creator can decide how to take advantage of technology.
In a context where Google and other technological giants reconfigure the way the contents are indexed by AI search engines, Automatic’s proposal is aligned with a key trend: offer autonomy, transparency and security to those who build on the Internet.
Content motor and electronic commerce
The numbers that automattic leaves after two decades are overwhelming. Only at WordPress.com around 70 million tickets are published each month, which is equivalent to 26 per second. To this is added the reproduction of 77 million daily video and more than 100 billion pages seen in their products.
But the impact does not remain in the publication of content. Woocommerce, its solution for electronic commerce, currently promotes more than 4.6 million stores worldwide. In parallel, WordPress VIP, the platform aimed at large organizations, exceeded this 2025 the 135 million pieces of content managed, confirming its role in the administration of large -scale projects.
Spain, a key market
The Spanish -speaking ecosystem is today one of the central pieces in the expansion of Automatic. Spanish is the second most used language in WordPress after English, and 65% of all Spanish sites are managed with this CMS.
In the specific case of Spain, the country has more than 687,000 active web pages in WordPress, an indicator of the dynamism and potential of the market. Automatic has accompanied this growth with a local team of 89 professionals, consolidating a presence that goes beyond the simple translation of the tool.
The company also seeks to strengthen ties with communities and digital agencies that are already supported by WordPress and Woocommerce as base infrastructure for their projects. The objective: continue democratizing the web and ensuring that SMEs, creators and large companies have an open and safe technological framework to compete in the digital world.
The future: accessibility and openness
With a digital panorama in constant transformation, where IA search engines are marking new rules of visibility and positioning, Automatic maintains their commitment to an open and collaborative internet. The challenge of the next few years will be to balance technological innovation and global accessibility, without losing sight of the central role of local communities.
