Dassault Systèmes and Groupe Rocher have announced a very special collaboration in order to strengthen research and development activities with virtual twins – advanced scientific technology whose effectiveness has already been demonstrated in all sectors.
Groupe Rocher is a family business founded in 1959 and with a solid track record as a pioneer in the development of natural, effective and committed beauty and wellness products, featuring iconic brands such as Yves Rocher, Sabon, Arbonne and Dr. Pierre Ricaud. Its 200 scientific experts explore the full potential of plants daily, analyzing their composition and mechanisms, to design innovative extraction processes and develop cosmetic formulations thanks to unique active ingredients, now enhanced by virtual twin technology.
Greater efficiency in formulas
Currently, an average of about 30 laboratory tests are needed to find the right formulation. Groupe Rocher aims to accelerate this pace through its collaboration with Dassault Systèmes, while benefiting from even greater efficiency improvements. This new technological approach combines generative artificial intelligence, chemical modeling, simulation and virtual twin capabilities with expertise in plant-based active ingredients, providing teams with a predictive framework that complements their knowledge and saves them valuable time. This optimizes the efficiency of your work and improves your performance.
“Our innovation strategy is based on a rigorous and demanding scientific approach, which allows us to offer our customers products that combine efficacy, natural ingredients and sustainability. Dassault Systèmes’ renowned expertise in virtual twin and artificial intelligence will allow us to better predict the effectiveness of our active ingredients and offer increasingly effective and natural formulas in less time,” says Véronique Schwartz-Boishu, scientific director of Groupe Rocher.
Dassault Systèmes’ external research team will model Groupe Rocher’s proprietary active ingredients and skin, as part of its Virtual Twin as a Service offering on the 3DEXPERIENCE platform. Using virtual twins, Groupe Rocher will be able to analyze its interaction data, test skin penetration, as well as simulate and reinforce the effectiveness of a specific formulation with greater scientific precision and from earlier stages of the development process. Thanks to each virtual twin, these advanced technological capabilities will improve the performance, agility and experience of Groupe Rocher’s R&D, shortening formulation times by reducing the number of trials by 20%, which will ultimately shorten time-to-market.
Simulate, predict and optimize formulations
The incorporation of a virtual twin in research processes also makes it possible to anticipate molecular behaviors and accelerate the validation of new formulations before reaching experimental phases.
“Competition, tight margins and increasingly demanding consumers are pushing beauty and personal care companies to innovate not only faster, but also smarter. With our science-based and AI-powered virtual twins, Groupe Rocher can simulate, predict and optimize formulations with greater confidence within a secure cloud environment, and build a scalable innovation engine based on plant science,” said Elisa Prisner, executive vice president of Strategy, Industry, Marketing and Transformation of Dassault Systèmes.
Groupe Rocher will be able to analyze the data of its interactions as well as simulate and reinforce the effectiveness of a specific formulation
The collaboration between Dassault Systèmes and Groupe Rocher will initially focus on “Plant Ice”, and will gradually extend to other active ingredients. In this evolution, the use of virtual twins will be key to replicate and analyze new botanical properties. The Ice Plant is known for its ability to adapt to extreme conditions; Its properties have already inspired Groupe Rocher in the development of its anti-aging skin care line Yves Rocher Lift Pro Collagene, a line whose development will benefit from the virtual twin-based approach.
