Founders of some of the most prominent growing SaaS companies in Spain, investors, advisors and other professionals in the digital ecosystem have recently met in Madrid to discuss the future of SaaS companies and software in the era of artificial intelligence.
Organized by team.blue together with Metricool – its leading brand in SaaS social network management -, the ‘Scale & Sip: Building SaaS for the AI Era’ event became a practical conversation about the growth, scalability of SaaS models and the regulation of an entrepreneurial sector that is experiencing a moment of maturity in Spain, with more than 5,000 active startups in 2025 – 38% more than the previous year – and an investment of more than 3.1 billion euros in 376 operations during the past year.
The meeting was structured around two round tables focused on the growth of the SaaS model. The first session, ‘Breaking €10M ARR: Growth Strategies & Scaling Pains’, moderated by Juan Pablo Tejela (co-founder of Metricool) brought together Laura Montells (Metricool), Juanjo Traver (Declarando) and Iván Navas (Doofinder) to explore how a SaaS company can exceed ten million euros in annual recurring revenue and when to consider a capital operation or an exit (secondary, private equity or strategic buyer).
The second table, ‘Exit vs. Long-Term Play: When to Sell, When to Scale’, moderated by Oriol Bausá (founder and CEO of B2Brouter) featured Quique García (Taxdown) and Antonio Melé (Orbio AI) to discuss how, in regulated sectors, regulatory compliance in SaaS models can act as a barrier to entry and lasting competitive advantage, but also as a ceiling that limits growth. The challenge of relying on AI to turn SaaS compliance software into a more critical asset within companies was also addressed.
A European group with strong roots in Spain
As one of Europe’s leading technology groups, team.blue manages an ecosystem of more than 60 brands in more than 22 European countries, many of them focused on SaaS solutions. Through five brands in Spain – Metricool, B2Brouter, Webempresa, Nominalia and Ubilibet – the group covers the entire digital value chain for an SME, from domain registration to the automation of electronic invoicing and the management of presence on social networks through SaaS tools.
Its growth model, based on acquisitions, is based on a single premise: offering SaaS company founders access to a pan-European scale without sacrificing the autonomy and vision that allowed them to grow within the SaaS ecosystem.
“The founders we work with provide the vision and product development, while team.blue offers the ability to scale, professionalize and grow, helping our SaaS brands expand internationally, improve their business metrics and expand their offering so they can become leaders in their category,” says Miguel Calejo Pires, Divisional CEO of SaaS at team.blue.
Spain is generating SaaS entrepreneurs with a European vision and real execution capacity
Scale & Sip sets itself apart by creating a trusted environment where SaaS founders can have the conversations that typically only happen in private. Far from the big stages and prepared speeches, its format allows you to delve deeper into the topics that really matter to the SaaS ecosystem: the doubts, the mistakes, the difficult decisions and the lessons learned from those who have already walked the path.
“Spain is generating SaaS entrepreneurs with a European vision and real execution capacity. Events like Scale & Sip demonstrate that the SaaS ecosystem no longer only wants to grow, but to grow with quality based on sustainable models, with integrated AI and with an eye on continental leadership. And that is precisely what we facilitate from team.blue,” concludes Calejo.
