Maximizing the return on technological investment has become one of the priorities for organizations. It is not about incorporating new technology, but about taking advantage of the impact on the business they already have. In this context, it is a good example of how ENCAMINA has launched its ENCAMINA Cloud Marketplacea new vertical designed to optimize the use of cloud, licensing and artificial intelligence capabilities, with a clear objective: to translate technological investment into tangible results for the business.
This initiative responds to an increasingly common problem in the market: the underuse of capabilities already available, especially in cloud environments and in business platforms with wide scope and enormous potential such as those from Microsoft.
A widespread problem: underused technology
As organizations have incorporated cloud services, subscription models and new productivity tools, the level of complexity has grown significantly. This context has given rise to scenarios in which multiple licenses, oversized resources or advanced functionalities coexist that are not effectively adopted.
The result is a gap between the investment made and the value obtained. In practice, many companies have more technological capabilities than they actually use, which results in both economic and operational inefficiencies.
Continuous optimization against specific projects
The ENCAMINA Cloud Marketplace proposal is based on a continuous management model, aimed at periodically reviewing and adjusting the use of technology. This implies acting on different fronts: from the rationalization of licenses to the optimization of cloud consumption or the activation of new functionalities based on the real needs of each organization.
This approach represents a change with respect to more traditional models, focused on the implementation of solutions in closed projects. The priority becomes constant evolution, with the aim of aligning the use of technology with business objectives at all times.
Artificial intelligence: from interest to effective adoption
One of the areas in which this lack of use is most evident is that of artificial intelligence. Although interest in these technologies has grown significantly, their adoption usually remains in initial phases or pilots without continuity.
The new vertical focuses on converting that interest into real use, helping to identify specific use cases and facilitating their integration into everyday processes. The challenge is not so much to incorporate AI tools, but to ensure that they are used in a practical and sustained manner, generating measurable improvements in productivity and efficiency.
Another aspect that this model addresses is the need to improve visibility on the technological consumption. In cloud environments, where spending is directly linked to usage, the lack of control can lead to deviations that are difficult to anticipate.
The ENCAMINA Cloud Marketplace proposal is based on a continuous management model, aimed at periodically reviewing and adjusting the use of technology.
Through more structured management, Cloud Marketplace seeks to provide greater transparency and facilitate decision-making, allowing resources to be adjusted and the contracted services to be correctly sized.
An evolution within a broader strategy
The creation of this vertical is part of a process of specialization by areas within ENCAMINA, which seeks to respond to different market needs with specific proposals. ENCAMINA Cloud Marketplace thus joins other existing lines, reinforcing a structure that allows the digital transformation of organizations to be approached from different angles.
Overall, the initiative reflects a growing trend in the sector: moving from talking about technological deployment to focusing on the real use of available capabilities. A shift in focus that places value, and not technology itself, at the center of the conversation.
