In an environment where ethics and technological sustainability are increasingly important, with a focus on the adoption of technologies such as Generative AI, Getronics has published its annual report on “Technology Trends for 2025”, with which companies They will be able to adjust their digital strategies, while staying at the forefront of innovation.
«Generative artificial intelligence and hyperautomation offer unprecedented opportunities to improve efficiency and personalization in companies. However, it is essential that these technologies are implemented with a clear and strategic vision, ensuring that they provide real and tangible value to organizations and society as a whole,” comments Yolanda de Prado, general director for Iberia.
Top Trends 2025: Generative AI
The rise of Generative AI, advanced automation and Edge Computing mark a new era in business efficiency and personalization:
- Generative Artificial Intelligence (GenAI): Generative artificial intelligence is expected to grow significantly in 2025, driven by the launch of advanced models such as GPT-5. Companies will invest in GenAI-based solutions to improve efficiency and optimize key processes, from problem resolution to predictive maintenance, redefining the interaction between humans and technology. Business leaders will need to identify strategic areas for implementation and set realistic goals to maximize return on investment.
- Automation and Personalization in Smart Buildings: Building automation will allow aspects such as lighting and temperature to be adjusted according to user preferences, responding to the demand for personalized environments. This technology not only improves the user experience, but also aligns with sustainability goals by optimizing energy consumption and reducing the carbon footprint, contributing to global sustainability goals.
Ethics in Generative AI and security reinforced with Zero Trust will drive a reliable and sustainable digital transformation.
- Hyperautomation with AI and Low Code Platforms: The combination of RPA, AI, and low-code platforms is transforming business automation, enabling non-technical employees to develop in-house solutions. Hyperautomation will reduce costs and allow resources to be allocated to strategic initiatives, improving processes and increasing organizational agility
- Edge Computing and TinyML: The expansion of edge computing will allow IoT devices to process data locally, reducing latency and improving security since data does not need to leave the device. Combined with 5G, this will increase the ability to handle large volumes of data in real time, especially in critical systems such as security, HVAC and transportation.
- Zero Trust Architectures for Greater Security: In a context of remote work and constantly evolving cyber threats, the Zero Trust architecture will become a fundamental pillar of cybersecurity in 2025. This model reinforces security by requiring continuous validations of users and devices in each access, providing greater protection of business assets
- Ethics and Transparency in Artificial Intelligence: Ethical concerns and stricter regulations around AI will drive organizations to adopt transparency practices and ensure that advanced technologies are deployed responsibly. Companies will need to conduct regular training on the ethical use of AI and consult regulatory and compliance experts to meet new market demands.
