On the eve of the Sundance Film Festival 2025, Adobe has revealed a series of innovations designed to empower filmmakers of all levels, from independent students and filmmakers to industry veterans. In addition, the company has announced an additional investment of 5 million dollars in the Adobe Film & TV Fund to support little visible creators and filmmakers, as well as a beneficial donation of one million dollars for the creative communities of Los Angeles affected by the Recent forest fires.
New tools for filmmakes
Adobe has launched a new media search and intelligence panel in Adobe Premiere Pro (Beta), which addresses one of the biggest challenges for video editors: quickly locating the perfect clip among vast file libraries. This tool allows publishers to find the necessary content without having to manually search between file gigabytes. In addition, Premiere Pro (Beta) now includes a subtitles translation function based on artificial intelligence, which automates the generation of multilingual subtitles, facilitating connection with global audiences.
Ashley Still, senior vice president and general director of Adobe Creative Cloud, commented: «We are passionate about helping filmmakers tell their stories and making their creative vision come true. These innovations will provide professional time and support so that they can focus on inspiring and captivating the public around the world ».
Expansion of Adobe Film & Tv Fund
Adobe and the Adobe Foundation have expanded the Adobe Film & TV Fund with an additional investment of 5 million dollars in 2025. This fund, which now reaches 11 million dollars, supports new professional development opportunities through scholarships, financing and financing donations in kind. The Group Effort Initiative (GHG) has also joined the Adobe Film & TV Fund, offering tutoring, training and professional career programs for the next generation of editors, marketers and creatives.
Improvements in Premiere Pro and After Effects
The latest Premiere Pro and After Effects updates respond to the main requests of the community and transform postproduction. The new functions include:
- Media Intelligence and Search Panel: It allows editors to find the necessary content quickly and efficiently, automatically recognizing the content of the clips, including objects, locations and chamber angles.
- Translation of subtitles: It facilitates the creation of subtitles in 17 languages, allowing filmmakers to expand their global audience quickly and precisely.
- Improved cache storage: Improve the performance of After Effects, allowing to reproduce complete compositions faster than ever.
- Improved HDR Compatibility: It allows importing, supervising and exporting high dynamic content with greater precision.
Frame integration. Camera to Cloud
Frame.io has expanded the compatibility with Camera to Cloud (C2C) for Canon cameras, allowing customers to automatically load and access high quality recordings directly from the cameras. This integration accelerates content creation by providing instant access to the media and allowing real -time collaboration, solving the challenges of distance work team and minimizing project delays.
