After recently announcing its evolution of Trend Micro to TrendAI In Iberia, the multinational has just announced the appointment of Agustín Alarcón as Commercial Director for the Public Sector in Spain.
With specialization in product management and strategy definition in emerging markets and highly competitive environments, Alarcón has developed a solid track record in global management positions, being responsible for more than eight years of strategic projects linked to the Telefónica Group.
In his new role, he will lead the strategy and development of the public sector in Spain, with the aim of strengthening the long-term relationship with Administration organizations at all levels (state, regional and local), together with public agencies, entities and companies, and the main essential public services and critical infrastructures. In addition to addressing the challenges that revolve around the public sector such as digital sovereignty and cyber risk management.
“The evolution of the market requires a strategic vision, the ability to anticipate and deep knowledge of the customer. Our objective is to accompany organizations not only through technology, but also through understanding the nature of their activity and their risks.”points out the manager.
Restructuring to grow
The decision is part of the company’s internal transformation and organizational reinforcement process designed to sustain growth and consolidate its positioning as a strategic partner in cybersecurity based on artificial intelligence.
This move is part of a restructuring aimed at accompanying the evolution of the company, reinforcing leadership in strategic accounts and accelerating specialization by critical sectors. After closing 2025 with a growth close to 23% in Iberia and double your team in the last two yearsthe company takes another step to strengthen its execution capacity and its proximity to institutional and corporate clients.
“The evolution to TrendAI is not just a rebrand; “It implies a new way of organizing ourselves, making decisions and accompanying our clients in an environment where cybersecurity is already a strategic priority at the management committee level.”points out Antonio Abellán, Country Manager at Iberia. “Strengthening the large account area is key to consolidating our presence in organizations where technological impact has a critical dimension for the business,” explains.
The appointment is thus integrated into a structure differentiated by areas of action. In parallel, the company has appointed Cristian Cantizano as Commercial Director for the Private sector, completing an organizational model that clearly distinguishes the approach to institutional and corporate environments.
In the case of the public sector, the priority is to strengthen long-term collaboration with Administrations at all levels, accompanying their strategies of digital sovereignty, operational resilience and comprehensive cyber risk management, with a vision aligned with regulatory frameworks and the protection of essential services.
With this reorganization, TrendAI consolidates a management team aligned with its new stage of growth in Iberia. The structure is made up of Juan Antonio Denia, Channel Director; José de la Cruz, Technical Director; Natalia Brox, Marketing and Communication Director; together with Agustín Alarcón and Cristian Cantizano at the head of the Public and Private commercial areas, respectively, under the direction of Antonio Abellán, Country Manager in Iberia.
