Oracle held a new edition of the Oracle AI World Tour today in Madrid, an event that brought together clients, partners and executives to show how artificial intelligence is moving from being a promise to becoming a tangible driver of business transformation. The event had a special meaning due to the presence of Mike Sicilia, global CEO of Oracle, who visited Spain for the first time and participated in the presentation keynote with Albert Triola, general director of Oracle Spain.
During his inaugural speech, Mike Sicilia stressed that companies are no longer simply looking for “more” technology, but rather different and personalized solutions, adapted to specific problems. “Customers have very varied problems and each one demands advanced solutions. Expectations are not higher, they are different,” he stated. In this context, he highlighted that AI is already generating real results, citing the case of a human resources startup that has managed to reduce the time needed to select candidates by 70% thanks to the use of artificial intelligence.
Thinking big in the age of AI
Sicilia insisted that AI is marking a historic turning point. “In more than 30 years that I have been involved in this world, I have never seen a technology move as quickly and efficiently as AI,” he said. For Oracle, this change requires a new perspective: think big, gain productivity and open the door to new business possibilities. As an example, he mentioned an industrial company that plans its expansion in Europe relying on AI agents capable of analyzing scenarios, coordinating workflows and supporting human decision-making. “Agents coordinate workflows and people guide decisions,” he summarized.
One of the key messages from the global CEO was simplicity. Sicilia argued that much of the current skepticism around AI is due to its complexity. “Many companies don’t get value because it’s too difficult. That’s why we offer turnkey services: infrastructure, AI data platform, applications and analytics, all as a service so customers get value very quickly.” In this sense, he stressed that Oracle’s proposal is unique: bringing AI to where the data resides and processes are executed, regardless of whether they are inside or outside the Oracle stack.
Mike Sicilia also highlighted the role of Spain in the company’s global strategy. Oracle already has three operational cloud regions in the country and has developed part of its sovereign infrastructure approach based on dialogue with Spanish clients and administrations. “We are very optimistic about the growth opportunities in Spain and throughout the region,” he stated, citing references such as MasOrange or Grupo Bimbo, companies with which he began a conversation on stage.
The nsovereign ube from Oracle
For his part, Albert Triola, general director of Oracle Spain, focused on the commitments fulfilled by the company in the last year. “We promised three major milestones: opening three cloud regions in Spain, multiplying cloud capacity by five and offering AI capacity in all regions. We have delivered in all areas,” he said during his meeting with the press.
Triola highlighted that AI is part of Oracle’s DNA and is embedded by design throughout its full stack: infrastructure, database and corporate applications. “The design phase has been rewritten with AI, and that makes a big difference,” he explained. This integration allows customers to access artificial intelligence capabilities cross-functionally, without the need for complex additional integrations.
One of the central axes of his intervention was data sovereignty, one of the main concerns of European companies. Oracle has had a sovereign cloud for Europe for three years, with regions in Madrid and Frankfurt, physically disconnected from the rest of the global clouds and operated exclusively by European staff. “We have about 200 clients in Europe already using the sovereign cloud,” said Triola, citing as an example the Spanish firm Garrigues, which uses AI in a sovereign environment.
AI is part of Oracle’s DNA and is embedded by design throughout its full stack: infrastructure, database and corporate applications
The manager also recalled Oracle’s long relationship with the Spanish market. “We have been custodians of our clients’ data in Spain for more than 40 years. That trust is key,” he said, highlighting the role of Oracle AI Data Platform as the core of the data and AI strategy. As he explained, Oracle offers customers the freedom to choose the language models (LLM) they want to work with, as well as pre-built services with agents and tools that can run wherever their data is hosted.
Data sovereignty as a concern
Triola also highlighted the strong investment in the country to respond to the growing demand for mission-critical loads in the cloud, a growth that has forced a five-fold increase in available capacity. “Data sovereignty is today the main concern of companies, and Oracle is the number one company to build infrastructures that guarantee it,” he stated, adding that the company continually adapts to the new European regulation.
The inaugural Keynote also featured a round table moderated by Mike Sicilia, in which Oracle executives delved into the role of databases, sector applications, data compatibility and multicloud services. The message was clear: immediacy, security and sector specialization are key for AI to generate real competitive advantage.
Altogether, the Oracle AI World Tour Madrid offered a practical and business-oriented vision of how artificial intelligence, integrated end-to-end, can transform organizations and sectors, with Spain as one of the strategic markets in this new stage, making use of Oracle’s artificial intelligence capabilities integrated into Oracle Cloud Infrastructure, Oracle Database and business applications.
