Artificial intelligence (AI) is gaining ground in the field of services, with 40% of companies focusing their efforts on implementing this technology for information management. This includes tasks such as document recognition and processing, data extraction, and knowledge management. This finding comes from the Ascendant report by Minsait (Indra), entitled “AI: x-ray of a revolution underway”, which examines the degree of adoption of the technology in both the private sector and public institutions.

The same report indicates that, in addition to information management, 37% of companies are using it to manage risks and improve cybersecurity. With the advent of artificial intelligence, new ethical and regulatory challenges emerge, underscoring the importance of protecting business assets. Thus, it becomes essential to approach its implementation in a comprehensive manner, considering all these aspects.

According to the analysis, the future of artificial intelligence will not only transform operations and service offerings, but will also encourage a change towards more responsible and sustainable practices. Adaptation and innovation will be key for companies to remain competitive in a constantly changing environment.

Regarding difficulties in implementation, 60% of companies mention the shortage of specialized talent as a significant obstacle. This talent is essential to offer quality services. The Minsait study highlights that, in this industry, it is crucial to attract, train and properly manage staff to guarantee a professional and efficient service that adapts to the demands of the moment. Therefore, the Ascendant report emphasizes the need to proactively address these challenges by creating policies and regulations that promote ethical and responsible use of AI in the services sector.

Other difficulties that companies point out include the lack of a business vision and culture that facilitates the adoption of artificial intelligence (40%) and the lack of adequate technological infrastructure for its implementation (30%).

AI as a driver of efficiency in the service sector

The services sector is at a time of great dynamism, where opportunities for growth and innovation must be balanced with ethical, technical and operational challenges. In this context, technology is positioned as a key element to evolve the services offered to customers.

This is evidenced by the fact that improving efficiency and optimizing internal processes is a priority for 70% of the organizations surveyed in the report. Likewise, 40% of companies in the sector associate the implementation of artificial intelligence with the development of new service lines and the transformation of their business models. On the other hand, 33% of companies claim that AI facilitates data-based decision making and promotes more effective use of these resources.