Grupo Aire, a B2B technology company with a presence in Spain and Portugal, announces that it is beginning to operate under a single brand, Aire, consolidating its strategic transformation and reinforcing its position as a reference technological partner for companies, operators and public administrations in the Iberian market.
The rebranding responds to the need to offer the market an integrated proposal after years of growth and technological diversification, and is a key step to provide the group with greater coherence, clarity and scale. Under the new brand, Aire unifies its portfolio of solutions and capabilities, integrating cloud, telecommunications, unified communications (UCaaS), cybersecurity and managed services into a single value proposition.
“The B2B market increasingly demands more technological partners capable of offering integrated solutions, with execution capacity and closeness to the customer. Aire was created to respond to this demand, consolidating a solid technological platform prepared to continue growing,” says Javier Polo, CEO of Aire.
Cloud business and valuable services
The launch of the new brand acts as a lever to reinforce the group’s growth strategy, with a special focus on the cloud business and value-added services, which are consolidated as one of the main drivers of future development. The new identity provides a common base that facilitates both organic growth and the integration of new capabilities that may be incorporated in the future.
The transformation of the brand is also reflected in the new corporate website airetech.es, which centralizes the group’s offer and presents in a unified way its catalog of solutions, specialized content and success stories, improving the experience of customers and partners and reinforcing the visibility of its technological proposal.
From telco to techco: a strategic evolution
Since its inception, Aire has experienced sustained growth supported by technological innovation, the expansion of its service portfolio and an acquisition strategy that has incorporated specialized companies such as LCRcom, Ar Telecom, Idecnet, Teradisk, SysAdminOK and Servihosting. The new brand unifies all these capabilities under a common identity and consolidates the evolution of the group from a telecommunications operator to an integrated B2B techco, aimed at accompanying its clients in increasingly complex digital transformation processes.
Aire unifies its portfolio of solutions and capabilities, integrating cloud, telecommunications, unified communications (UCaaS), cybersecurity and managed services
In the words of Raúl Aledo, founder and non-executive president of Aire, “Since we founded Aire Networks in 2002 and began our journey as a wholesale operator until today, we have evolved, maintaining our values of closeness to customers and technological innovation; and that is what we represent in the new Aire brand.”
This brand evolution does not imply operational changes for clients, partners or suppliers: the services already contracted, the service teams and existing relationships are maintained, guaranteeing full continuity, as well as the advanced cloud, telecommunications, UCaaS, cybersecurity and managed services solutions offered to companies, with a model focused on SMEs, corporations, public administrations and telecommunications operators in Spain and Portugal.
