Akamai has introduced Akamai Brand Guardian. This evolution of Akamai Brand Protector adds proactive AI-based features that help large businesses identify and manage brand impersonation fraud at scale.
Scammers leverage generative AI to create highly detailed fake websites and digital identities in just seconds; It is almost impossible to detect everything with manual detection methods. For financial services, retail and healthcare companies, these fraudulent sites and digital fraud cases threaten their integrity, often resulting in lost revenue and deteriorated customer relationships.
Akamai Brand Guardian addresses this challenge by replacing reactive responses with continuous monitoring and taking action when fraud risks are detected using AI. This tool automatically eliminates brand impersonations linked to fraud with 99.99% accuracy, ideal protection against their increase by modern counterfeiting methods.
“Automation has radically changed the operations of fraudsters: security teams have to be faster and more attentive than ever to detect fake pages and prevent fraud,” says Francisco Arnau, regional vice president of Akamai for Spain and Portugal. “Akamai Brand Guardian provides legal and security teams with the visibility they need to stay ahead of these fraud threats. “We use AI to monitor the internet and help our customers identify and remove fraudulent content much faster than before.”
Akamai Brand Guardian leverages the company’s extensive visibility into global Internet traffic to detect and assess fraud-related threats. By integrating brand protection capabilities into the overall security flow, Akamai helps organizations:
• Automatically detect threats: Using AI-based monitoring, search for fraudulent assets and lookalike domains on the Internet, identifying potential fraud attempts before customers detect them.
• Prioritize top risks: The solution uses real-time data to highlight which fraud threats pose the most significant risk to the business. This way, teams can focus on them.
• Speed response times: Teams have automated workflows to automatically investigate and remove scam sites linked to fraud, so response times are accelerated and can keep up with scammers.
• Establish a more complete defense: Integrating phishing and fraud data into overall security information provides businesses with a clearer, more complete picture of their digital risks.
Solution uses real-time data to highlight which fraud threats pose the greatest risk to the business
More than 50,000 new phishing websites are created every week, many of them designed specifically for fraud. Brand Protector inspects billions of digital activities a day, from internal and external sources, to quickly and effectively detect abuse related to your company’s brand and brand elements, often before a fraud campaign is launched.
Akamai’s approach is to rely on updated lists or deferred feeds, analyzing traffic in real time to detect brand abuse and potential fraud attempts. Thanks to Brand Protector, the security team can detect phishing sites when the first HTTP/HTTPS request occurs, typically before the fraud campaign reaches customers. Solution models are tuned to ensure that alerts received by security teams are accurate, actionable, and focused on protecting the customer experience from fraud.
