In a context of transformation of the printing and digitalization market, Brother Iberia has once again exceeded its own records and consolidates an ascending trend that challenges the economic uncertainties of the environment. The company has closed fiscal year 2025 with a turnover of 90.64 million euros, 3.6% more than the previous year, when it had already reached a historical record. This growth not only reflects a positive evolution, but also the strength of a model that is committed to closeness with the client, innovation and sustainability as value levers.
One of the main engines of this evolution has been the impulse of the contractual model, which Brother seeks to consolidate as a dominant format: the objective is that 50% of the installed equipment park works under this model, both in small businesses and in large organizations and AA.PP .. This strategy is accompanied by a renewal in its focus towards the channel, expanding its network of partners and strengthening its presence in non -traditional spaces.
“A time sustained in time based on specialization, sustainability and collaboration with the channel gives solid results, even in mature and highly competitive markets,” says Carlos Hernández, CEO of Brother Iberia. In his opinion, the ability to anticipate the market and maintain quality as a sign of identity will be key to the coming years.
IMPULSE TO LABELING ALREADY THE VERTICALS
The company has also taken firm steps in the field of professional labeling, with the launch of new Liness models, without support paper, which offer cleaner and more ecological impression. With these developments, oriented to sectors such as retail, restoration or logistics, the company reinforces its intention to grow double digit in specific verticals.
Examples of this are the TD-23D range, aimed at retail, or the Brother Safety solution for signage in industrial and hospitable environments. This type of innovations are framed within a selective growth plan that bets on sectors where specialized solutions generate greater added value.
SERVICES FOR SMEs and reinforcement of the ink range
In parallel, they have reinforced their proposal for the SMB market with the launch of Essential MPS, a subscription service designed to optimize costs and simplify document management in small businesses. This program is aligned with the consolidation of the tendency of A3 to A4, anticipated by Brother five years ago, and today marks the course of the sector.
On the other hand, advances in the independent domestic and professional segment have also occurred, with new tank printers and subscriptions such as Ecopro, aimed at Soho environments. Soon, the company will renew its range of ink, a strategic area where it seeks to strengthen its position taking advantage of its technological and productive capacity.
Sustainability as a strategic engine
Brother’s environmental commitment is not limited to speech. The company has been recognized with the Technical Packaging Award in Japan for its new packaging without EPS, and maintains agreements with logistics actors such as FM Logistic to reduce its carbon footprint through the use of green hydrogen.
In recycling, it reaffirms as European leader, with Spain at the head in collection of consumables, and an infrastructure of recycling certified by the RBA. The recent Blue Angel certification for one of its remanufactured cartridges reinforces its commitment to a circular economy that goes beyond consumables, with future plans to also remanufacture complete equipment.
Roadmap: closer to the client and channel
The company has defined a new three -year strategy that revolves around three axes: circular sustainability, connected customer and growth in key areas such as ink, SMB and labeling. This plan is committed to deeper relationships with the client beyond the product and for lasting solutions that accompany all its life cycle.
“We will continue to evolve with the market and hand in hand to always offer the most appropriate, convenient and profitable solution,” concludes Hernández.
