Donna and SPHERIA have signed a collaboration agreement to accelerate the adoption of artificial intelligence in commercial and customer relationship processes in Spain. The alliance combines Donna’s specialized technology with the experience of SPHERIA, a SAP partner, in business transformation, Customer Experience, automation and systems integration.
Organizations seek to improve the productivity of their sales teams, know their customers better and detect new business opportunities. To do this, they need to reduce the time that their professionals dedicate to administrative tasks and provide them with tools that allow them to focus on business relationships.
In this context, artificial intelligence offers new possibilities, although it also poses a double challenge: converting the information generated in meetings, calls and conversations into useful data and connecting that data with the systems that companies use in their daily activity.
Donna addresses this challenge through proactive, voice-based AI technology designed specifically for mobile business teams. Your assistant accompanies professionals before, during and after each interaction with clients. Thus, it helps them prepare meetings, collects relevant information from conversations and transforms it into structured data that can be incorporated into business systems.
Connect business management systems
In this way, artificial intelligence is integrated directly into the business workflow and makes it possible to take advantage of information that might otherwise be dispersed or require additional effort to collect and record. In addition, Donna provides sales managers with greater visibility into the sales pipeline, facilitates forecasting, and allows for more accurate tracking of team performance based on real data on their activity and interactions with customers.
SPHERIA provides the consulting and integration experience necessary to adapt capabilities to the processes and technological infrastructures of each organization.
The solution has also expanded its integration capabilities with the addition of connection to SAP ERP through SAP Business Technology Platform (SAP BTP). This possibility allows voice artificial intelligence applications to be extended beyond CRM environments and connect commercial information with other business management systems.
For its part, SPHERIA provides the consulting and integration experience necessary to adapt these capabilities to the processes and technological infrastructures of each organization. As a technology consultant and SAP partner, she develops transformation projects in Customer Experience, automation and artificial intelligence, connecting applications, data and business systems. Its mission is to facilitate the incorporation of new solutions into existing technological environments, preventing them from functioning as independent tools and favoring their integration into business processes.
Improve the productivity of sales teams
The collaboration between both companies therefore combines artificial intelligence technology specifically oriented towards commercial activity with the consulting capabilities necessary to deploy it in business ecosystems. The purpose is to improve the productivity of sales teams, expand customer knowledge and streamline both access to information and its registration in corporate systems.
«This alliance responds to our strategy of continuing to expand the Customer Experience portfolio with new artificial intelligence capabilities. We believe that the true value of AI is not in incorporating technology for its own sake, but in integrating it into business processes and leveraging the investments that companies have already made in their SAP platforms. Our commitment is to help our clients evolve towards more intelligent and competitive business models, capable of adapting to the new market demands,” says Emilio Osete, founding partner and Head of Customer Experience at SPHERIA.
