IBM has taken a significant step in its collaboration with Amazon Web Services (AWS), making it easier for UK customers to purchase IBM software through the AWS Marketplace. This initiative is part of a broader agreement between the two companies, aimed at scaling the responsible implementation of generative artificial intelligence.
This milestone is part of IBM’s ongoing efforts to expand the options available to its customers, allowing them to access a broader range of software tools and services. The main objective is to optimize the customer experience, providing solutions that allow companies to make the most of the potential of artificial intelligence and other advanced technologies.
Including IBM software in the AWS Marketplace not only makes it easier to purchase, but also simplifies the deployment and management process. UK businesses can now purchase, deploy and manage IBM software directly from the AWS platform, leveraging the capabilities and robust infrastructure of AWS. This translates into greater agility and efficiency in the management of your technological operations.
David Kenny, Senior Vice President of IBM, highlighted the importance of this collaboration: “We are very excited about expanding our partnership with AWS. Enabling access to IBM software through the AWS Marketplace is a key step in helping our customers accelerate their digital transformation. By simplifying the process of purchasing and managing our software, we are allowing companies to focus on what really matters: innovating and growing.”
This new system uses light instead of electricity for communication between chips and servers, increasing the speed and energy efficiency of training generative AI models by up to five times.
For his part, Matt Garman, Vice President of Sales and Marketing at AWS, has highlighted the benefits of this integration: «The collaboration with IBM on the AWS Marketplace is a perfect example of how we can help companies unlock the potential of intelligence. artificial and other advanced technologies. By providing easier access to IBM tools, we are making it easier for our clients to innovate faster and more efficiently.”
IBM: the era of generative AI
The AWS Marketplace is a platform that allows customers to search, purchase, and deploy third-party software that runs on AWS. With this new addition, UK clients can now access a wide range of IBM software products, including solutions for data analytics, infrastructure management and application development, among others.
One of the key benefits of this integration is the ability to leverage IBM tools for generative artificial intelligence. This type of artificial intelligence, which relies on advanced algorithms to generate new content from existing data, has the potential to significantly transform a variety of industries. From content creation to business process automation, the applications of generative artificial intelligence are vast and varied.
IBM and AWS have worked together to ensure that the implementation of these technologies is responsible and aligned with industry best practices. This includes ensuring that AI solutions are transparent, fair and secure. Both companies are committed to developing technologies that are not only innovative, but also ethical and responsible.
