HClSOFTWARE has announced the launch of HCL only+, the Mars Platform for the intelligence economy. Promoted by the agent capabilities, HClSOFTWARE has reinvented its Singlech+ Software+ with an infusion of intelligence and intention that stands out in the midst of noise and distraction, providing context based on data and deep knowledge about the desires and needs of customers.
HCl Unica+ was developed with the future of marketing in mind. Historically, marketing has revolved around the economy of attention, seeking to accumulate clicks and visualizations. However, the proliferation of channels, digital technologies and social networks has saturated people with messages, causing fatigue of attention and lower engagement, a problem that has been aggravated with the entry of content generated by AI.
As marketing professionals, the challenge in this environment is to build trust with customers and win their loyalty delivering value – in short, an economy of trust.
“The bridge towards trust is the economy of intelligence, which we believe will be the future of marketing and philosophy under which HCl Unique+was created,” said Raj Iyer, executive vice president and HClSoftware portfolio manager. “While digital experiences are usually generic and irrelevant, brands can take advantage of the power of intention to offer memorable experiences that build trust and strengthen relationships.”
The intelligence economy will use AI to meet three key elements: knowledge, engagement and experience. UNICA HCL+ will be the driving force behind the deep knowledge of the client, contextual tours and memorable experiences in each interaction.
“The era of random applications of AI, automation and data is over, since both customers and marketers have higher expectations for a engagement full of intentionality and notable results,” said Liz Miller, vice president and main analyst at Constellation Research. “The CMOS and their teams deserve marketing technologies that face this new era of intelligence with platforms that offer context and understanding of both the client and the business, based on data and insights of the entire organization and digital and physical reality of the client.”
Main characteristics of HCl Unique+:
- Autonomous agents: The segmentation agent offers hyperpersonalized offers with real -time precision of “segment one.” The optimizing agent of contents automates custom content for truly contextual engagement, and the insights agent converts the performance of campaigns into actionable intelligence for a maximum impact.
- Maxai, Marketer’s best ally: Maxai Workbench allows marketing equipment to create custom AI models for hypersegmented campaigns and audience scoring. The Maxai Always-on assistant increases efficiency, helping to design, refine and execute winning marketing strategies effortlessly.
- Digital body language: Read with precision each nuance of digital behavior to identify the exact intention of the client, facilitating a deeper and more proactive understanding.
- Real -time customization: Deliver the optimal message instantly, driven by deep knowledge of the client and continuous learning for real -time performance without equal.
- Unique customer view: Unifies all customer data in a single high definition profile, feeding real -time identification, precise segmentation and intention -based actions.
- Incorporated privacy and responsibility: The AI works with inherent safeguards that guarantee privacy, compliance, security and a responsible for their design.
“With HCl Unique+, we enter a new era that enhances the abilities of the Marketers thanks to AI, all at the service of our customers’ satisfaction,” said Thomas Ricoux, head of marketing, digital and customer relations in Macif. “The change in UX/UI allows marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”
