Currently in the retail sector, digitalization and adoption of advanced technologies are fundamental to improve operational efficiency and customer experience. Retailers face challenges such as the need to reduce costs, optimize processes and offer more personalized and dynamic purchase experiences.
The integration of technological solutions, such as point of sale systems (TPV), printers, management software, cybersecurity and digital signage, has become a key strategy to stay competitive. In this context, Toshiba and Grupo Sermicro Digital join their strength to offer an integral set of solutions and services for the retail environment.
Both groups recognize that when combining their abilities – Toshiba’s advanced technology with cybersecurity experience and sermicro infrastructure – can offer significant advantages to merchants. This alliance also allows both companies to expand their presence in the market and improve access to technology for retailers, which translates into a substantial improvement of customer experience when acquiring products.
As part of this alliance, the objective is to offer retailers everything they need to ensure the loyalty of their clientele, as well as reduce operating costs and increase the efficiency of their businesses. The union of Toshiba’s technological resources, such as TPV, printers and management software, with cybersecurity solutions and digital signage of Grupo Sermicro, is an example of the integral approach they seek to achieve.
Benefits of collaboration for retail
Mutual understanding between Toshiba and Grupo Sermicro has allowed the development of innovative solutions through a continuous collaboration history. This agreement not only maximizes operational efficacy, but also seeks to adapt technological offers to the specific needs of the retail sector.
Innovation, technology and retail: Toshiba-Group Sermicro Digital Agreement
“It is a new step in the technological development of the sector that facilitates the implementation of avant -garde innovation, helping each retailer improve their profitability and reducing operational costs while optimizing and improving the experience of buying its customers. A step that also increases, if possible, the level of specialization and that increases our service system around our complete porpholio of solutions ”Stresses Francisco Lapuerta, general director of Toshiba Global Commerce Solutions Spain.
Personalized innovation strategies
Both organizations plan to work in synergy to market their solutions effectively. Multiple scenarios have been raised that will allow acting flexibility to develop innovative projects adapted to the reality of each merchant. This approach seeks to adapt the solutions to the specific needs of the retail, with prominent benefits such as the improvement of operational efficiency and the creation of a safe purchase environment.
One of the most prominent aspects of this collaboration is the optimization in the speed of transactions and customer service, with the aim of minimizing waiting times. Also, the cybersecurity experience of Grupo Sermicro ensures the protection of data and transactions, a crucial component in customer confidence towards shops.
Continuity and enrichment of customer experience
Since collaboration represents a significant change in the retail sector, the combination of the offer of both entities provides the retailers with tools necessary to face the challenges of the current and future market. This alliance also promises a more effective response to all the demands of the sector, consolidating the innovative vocation of both companies.
