The printing market is changing to adapt to hybrid work models, meet sustainability demands through green practices and reduce carbon footprint. Additionally, data security and AI integration are being prioritized.
In this sense, HP presented today at a press conference its new range of printers, aimed at both consumers and professionals, as well as the trends in the sector and the impact of artificial intelligence (AI) on the market, with innovative solutions based in AI to improve the printing experience.
“Customer needs remain the same, but our ability to meet them has changed thanks to AI. The adoption of this technology is advancing rapidly and promises to revolutionize industries and transform our daily lives, including printing. Users are looking for advanced functions that simplify essential tasks and allow them to create, work and collaborate according to their needs,” highlights Pedro Brito, general director of HP Spain and Portugal.
AI in the printing market
AI is transforming the printing market, and HP is betting on this technology to create a new printing culture. HP Print AI is the industry’s first intelligent printing experience, designed to transform the way we print. This solution addresses common problems in the printing process, from setup to technical support, and offers capabilities that improve the experience both at home and at work, unlocking new options for creativity, productivity and collaboration.
The new HP Envy 6100e/6500e series are versatile multifunction devices that adapt to the needs of users with AI
Following this point, the company has presented the new series of multifunction printers:
- HP Envy 6100e/6500e, designed to simplify any task. These printers not only make it easy to print everyday documents, but they also allow you to create memories and express yourself creatively. The HP Envy 6100e/6500e are versatile and adapt to all needs, allowing you to print school projects, important documents and even photographs. They are the only printers in their class that accept a wider color gamut and allow automatic double-sided photo printing. Plus, true-to-screen technology allows you to print borderless photos and capture every color in detail. They also print on both sides of matte photo paper or cards, allowing you to personalize the backs with messages, collages and more.
Professional field
For the professional field, HP offers a new set of printers that solve the challenges faced by most Spanish SMEs. The latest HP OfficeJet Pro series features practical and sustainable printing solutions designed to increase business productivity and growth, whether in the office, at home or in a creative studio.
Additionally, HP offers Instant Ink, a program that ensures users never run out of ink when they need it most, allowing them to save up to 70% on ink.
