HP has taken a decisive step towards the future of work with the presentation of its new range of devices with integrated artificial intelligence. These equipment are designed to offer greater productivity, facilitate creativity and allow smarter decision making in the current work context, more and more digital and decentralized.
The new HP proposal is not limited to hardware improvements: it includes software innovations such as the HP AI Companion assistant, and an approach focused on the real needs of professionals. From executives to creatives, the company raises a technological experience that learns from the user, anticipates their needs and facilitates its day to day.
“Artificial intelligence is redefining the role of the computer as a co -worker,” says Pablo Ugarte, general director of HP Iberia personal systems. “In HP we believe that technology must always be at the service of people, and that the future goes through devices that understand, anticipate and evolve with them.”
New family of HP devices with integrated
This bet arrives at a key moment, marked by the consolidation of hybrid work and the growing demand for tools that promote flexibility, well -being and efficiency. According to the index of the relationship with the work of HP 2024, only 28 % of employees maintain a healthy relationship with their work activity, which reflects the need for more human and adaptive technologies.
The company is committed to a more fluid, safe and personalized experience with solutions adapted to hybrid work
HP responds to this challenge with a family of devices as diverse as its users. From the Elitebook 8 G1with improved performance thanks to its neuronal processing unit (NPU), to the Elitebook Ultra G1iwhich combines an OLED 3K screen, 9 MP camera and high quality audio in an ultra -portable format, all models have been conceived to provide tangible value in the professional environment.
Also highlight options such as Elitebook x flip g1iwith its convertible design and compatibility with active pencil for creative in motion, or the ZBOOK ULTRA G1Aa mobile work station with AMD Ryzen ™ Ai Max Pro and up to 128 GB of unified memory, ideal for intensive graphic tasks.
The desktop section is not far behind. He Elitedesk 8 series incorporates protection against quantum computing threats, while Z2 Mini G1A It is presented as the most powerful workstation in the world in compact format.
Intelligent assistant HP AI Companion
In parallel, HP premieres advanced functionalities in its intelligent assistant HP AI Companion, capable of summarizing documents, executing voice commands and protecting the user against threats such as Keyloggers, even without internet connection. The tool seeks to become a true digital co -pilot that improves with each interaction.