On the first day of HPE Discover 2026, which is taking place in Las Vegas, Hewlett Packard Enterprise has announced one of the most relevant transformations of its channel strategy in recent years: the unification of the HPE and Juniper Networks partner programs under a single global initiative called HPE Partner Ready Vantage.
The measure represents a new step in the integration of both companies after the acquisition of Juniper and seeks to simplify the relationship with partners, expand business opportunities and facilitate access to the company’s entire technological portfolio.
The new structure will come into effect on November 1 and will allow distributors, integrators and service providers to operate under a single program, with a common participation model, aligned incentives and a more homogeneous experience for all partners. According to the company, the goal is to create a unified proposal that encompasses networking, cloud and AI, three areas considered strategic for HPE’s growth over the coming years.
A portfolio, a program and an experience
Simon Ewington, global head of channel and partner ecosystem at HPE, explained during the event that partners demand a simpler way to collaborate with the manufacturer and access new growth opportunities. “With a unified program for HPE and Juniper, new incentives and an expansion of partner-led offerings, we are making it easier for our partners to generate more business in networking, cloud and artificial intelligence,” he said.
The integration of programs is only one part of a broader strategy based on the concept of “one portfolio, one program and one experience.” The company seeks to ensure that partners can access the entire HPE technological catalog from a single commercial structure, reducing complexities and accelerating project development.
Exclusive opportunities for the channel
Along with the unification of the program, HPE announced new initiatives aimed at reinforcing the channel’s prominence in areas considered priority. Among the new features, the expansion of solutions that will be marketed exclusively through partners stands out.
After the success obtained with HPE Morpheus VM Essentials, a virtualization solution that since its launch has attracted more than 2,000 new customers and has allowed virtualization costs to be reduced by up to 90%, the company has decided to extend this model to other technologies. Thus, HPE Zerto Software, HPE Private Cloud PC3000 and HPE SimpliVity PC1000 will be sold exclusively through the channel.
During his speech, Ewington highlighted HPE’s commitment to its partners. “We are redoubling our commitment to partners,” he said, highlighting that these new exclusivities will allow integrators and service providers to lead infrastructure modernization, disaster recovery and private cloud projects.
The company also introduced VM Essentials for Partner IT, an initiative through which it will offer free licenses of its virtualization software for three years to up to 600 partners who achieve private cloud and virtualization competency before the end of the year. The goal is for the partners themselves to use the solution in their internal processes, gain practical experience and be able to demonstrate its capabilities to clients.
Additionally, HPE will launch a specific migration program to assist organizations seeking alternatives to VMware. Partners will have tools and support to facilitate migrations, reducing risks and costs for customers.
A unified partner portal
The new version of HPE Partner Ready Vantage will incorporate a single level, competency and compensation structure for all members of the ecosystem. This simplification will affect both the areas of technological development and commercial and service activities.
At Build, HPE will integrate its technology developer program into an expanded technology validation center, facilitating interoperability testing and accelerating new solutions to market. A Customer Use Case Hub will also be launched so that partners can show validated solutions and use cases in artificial intelligence, hybrid cloud, edge and networking.
Within the commercial area, the combination of incentives, bonuses and specific programs will significantly increase the profitability of operations. For its part, the services area will incorporate new possibilities for partners to offer services under their own brand, supported by HPE’s technical, logistical and engineering resources.
Integration with Juniper accelerates growth
One of the most notable messages from HPE Discover was the evolution of the integration with Juniper Networks, an operation that is redefining the company’s networking strategy.
Antonio Neri, president and CEO of HPE, participated in the announcements indicating the progress made since the closing of the acquisition. “We have integrated our R&D teams, unified the commercial force, consolidated the partner programs and presented a joint networking strategy. It is an extraordinary achievement taking into account the scale of both companies,” he stated.
“We have a complete proposal that combines infrastructure, software, services, GreenLake and financing,” highlights Neri.
The manager assured that the integration is generating tangible results, with a growth in orders in the different networking areas and a significant expansion of commercial coverage. “We are building the best networking business in the industry,” he said.
According to Neri, the combination of HPE and Juniper capabilities will allow partners to tackle more complex projects related to digital transformation and, especially, artificial intelligence.
AI, cloud and networking as growth engines
Artificial intelligence played a central role during the sessions dedicated to the channel. Neri explained that the market is entering a new phase focused on the so-called “Agentic Enterprise”, where AI will no longer be just a tool but will become a transformative element of business processes.
“Customers understand that they need to act quickly. No one wants to be left behind,” said the HPE CEO. For the manager, the combination of advanced networks, cloud platforms and AI-optimized infrastructure constitutes the necessary foundation for organizations to scale their artificial intelligence initiatives.
In this context, HPE considers that its unified portfolio offers a differential position. “We have a complete proposal to help companies become AI-powered organizations, combining infrastructure, software, services, GreenLake and financing,” explained Neri, who added: “Our role is to continue simplifying the portfolio and experience for partners. The more relevant our proposal is, the greater the opportunities for growth and profitability for everyone,” he concluded.
With the unification of channel programs, the expansion of exclusive offers for partners and a strategy focused on AI, hybrid cloud and networking, HPE seeks to consolidate an ecosystem capable of taking advantage of new technological opportunities and accelerating joint growth over the coming years.
