On August 2, the European Union Artificial Intelligence Law (AI Act) came into force, marking a milestone in the deployment of the European regulatory framework on artificial intelligence. Since this date, new obligations provided for in the regulations have begun to be applied, strengthening the supervision and compliance system throughout the European Union.
The AI regulation, which has been implemented in phases since 2024, thus consolidates the first comprehensive legal framework on artificial intelligence and places transparency, human supervision and AI literacy among the key elements to promote the responsible use of this technology.
New rules of the game
In this context, Founderz, the business school specialized in artificial intelligence, considers that the impact of the new regulations goes far beyond the legal field. For the company, the real challenge will be to ensure that organizations incorporate artificial intelligence in a responsible way, training the professionals who use it and developing the necessary capabilities to integrate it into their daily activity. «Many companies are approaching the AI Act as a regulatory compliance project when, in reality, it is also a talent project. Regulation establishes the rules of the game, but true compliance begins when professionals understand what artificial intelligence can do, what its limits are and how to use it judiciously,” explains Pau García-Milà, co-founder and co-CEO of Founderz.
Four keys to adapt to the AI Act
Although many organizations already use artificial intelligence tools in their daily lives, Founderz warns that the adoption of this technology has advanced, in many cases, faster than the training of people. Faced with this new scenario, the company identifies four aspects that companies should prioritize to adapt to the new regulation:
- Know how artificial intelligence is being used within the organization
The first step is to identify which tools employees use and in which processes they are present, since many times the adoption has occurred spontaneously and without a common strategy.
- Boost literacy in artificial intelligence
Beyond learning to use a specific tool, organizations must ensure that their professionals understand the capabilities, limitations and risks of these systems, as promoted by the AI Act itself.
- Define clear internal policies for responsible use
Have shared criteria on how to use AI, what information can be entered into these systems or when there must be human supervision to comply with regulations, reduce risks and promote safer adoption.
- Understanding compliance to transform the organization
The AI Act should not be seen solely as a regulatory obligation, but as an opportunity to review processes, develop new capabilities and build organizations more prepared for a constantly evolving environment.
The competitive advantage will be in the people
Artificial intelligence is already part of the daily work of millions of professionals. However, Founderz reminds us that having these tools does not necessarily mean knowing how to use them effectively. In a context in which technology will become increasingly accessible, the difference between organizations will not be in access to AI, but in the ability of their teams to integrate it judiciously and generate value from it. «Two years ago the question was who used Chat GPT or Copilot. Today the relevant question is another: who really knows how to work with artificial intelligence. The competitive advantage will no longer be in accessing these tools, because practically everyone can do so, but in having professionals capable of taking advantage of them, monitoring their results and using them responsibly,” says Pau García-Milà.
The difference between organizations will not be in access to AI, but in the ability of their teams to integrate it
From Founderz they remember that artificial intelligence will continue to evolve much faster than any regulation, so continuous training will be the main factor so that companies and professionals can adapt to technological changes.
