The city of León has been the stage of Kaspersky Partner Kick off 2025a key event in the field of cybersecurity that brought together more than 100 partners and clients of the sector. During the day, experts and representatives of public and private institutions analyzed current challenges and future opportunities in a constantly evolving digital environment.
The meeting, held in the historic Colegiata de San Isidorowas attended by the mayor of León, José Antonio Diezwho stressed the importance of the city continuing to strengthen its position as a technological innovation pole.
“Cybersecurity is a fundamental pillar to generate confidence in both citizens and business fabric. Events such as this consolidate Leon as a reference in technology and digital security, something key to our future projection”said ten.
Kaspersky: a strategy based on security, trust and growth
One of the most anticipated speeches was that of Óscar soleGeneral Manager of Kaspersky, who highlighted the growth of the company and the effectiveness of its solutions in a context of increasingly sophisticated digital threats.
“Security is not the absence of risks, but the ability to face them. Our commitment is to continue offering advanced tools to protect companies and users of all kinds of cyberbrains”said sole.
In addition, he highlighted Kaspersky’s educational work in the field of cybersecurity, “Four years ago we started an initiative to bring cybersecurity to the classrooms. Since then, we have worked with educational centers throughout the country to raise awareness and train the youngest in digital protection”.
The event also served as a platform to present the Kaspersky global strategybased on three pillars:
- Proactive security: Kaspersky emphasizes that cybersecurity is not only in avoiding risks, but also developing the ability to face them.
- Trust and transparency: The company promotes trust relationships with its partners and customers, reinforcing transparency in its operation.
- Joint growth: Kaspersky bets on the strengthening of its partners network through incentives and support programs.
Spain in the face of cybersecurity challenge: Incibe’s vision
The importance of strengthening cybersecurity in Spain was another central themes of the event. David LlamasHead of Cybersecury in Incibe-Cert, presented the need to reinforce the country’s position as a relevant actor in this sector.
“Our challenge is to place Spain as a reference in international cybersecurity and enhance investment in projects that reinforce digital security in our cities”he said.
Llamas also warned about the growing number of cyber attacks and the need to adopt more effective strategies to mitigate them, “Companies face increasingly sophisticated and devastating threats. From Incibe we work to manage incidents and collaborate with different entities to reduce these risks”.
This approach is aligned with the general strategy of Incibe, which seeks strengthen digital trust through training in cybersecurity and impulse to international cooperation:
- Consciousness and Cybersecurity Training Programs aimed at citizens, companies and professionals.
- Cybersecurity Research and Development Projectswith the aim of innovating in digital protection.
- International cooperationparticipating in the European Network of National Centers and in programs financed by the European Union.
- Incident response 24/7guaranteeing the protection of critical infrastructure and the mitigation of cyber attacks in real time.
Kaspersky reinforces its partners network with new initiatives
In the business field, José Antonio MorcilloHead of Sales and Channel in Kaspersky, presented the company’s novelties in relation to its partners network.
“We have developed new strategies to support our business partners, including a 2% increase in incentives and improvement of training programs”Morcillo announced.
It also emphasized the importance of providing partners with effective tools to optimize their performance, “Our goal is to provide clear and practical guides on how to maximize the potential of our security solutions”.
Among the most outstanding novelties is the initiative United2025which introduces strategic changes in the relationship with partners:
- New incentive model: Gold and Platinum partners will receive greater bonuses based on the fulfillment of annual objectives.
- Joint business plans: Kaspersky will require strategic partners (MSPS and MSSPS) to develop collaborative business plans.
- Better access to certifications and technical support: Partners will have access to key resources such as advanced certifications, test equipment and technical advice.
In addition, service expansion was confirmed LOCATOR PARTNERwhich will include a new section dedicated to Authorized Training Centersfacilitating access to specialized training programs.
Launch of new solutions and global growth
During the event it was also presented Kaspersky Nextthe new product line of the company that will be launched in January 2025. This initiative is a qualitative leap in digital protection, replacing traditional security models with a more advanced and effective platform.
In addition, Kaspersky announced a series of measures to enhance its global growth:
- Expansion of Managed Detection and Response Services (MDR)with improved multi-tanancy capabilities to facilitate the management of threats in companies and organizations.
- Launch of an Incident Response servicewhich will allow partners to acquire specialized service hours to respond to cyber attacks.
- New clients’ acquisition campaignwith discounts of up to 40% for companies that are incorporated into their ecosystem.
