At a time when artificial intelligence (AI) and digitalization set the pace of economic change, MasOrange takes a step forward with the launch of Digital+Oits new division aimed at promoting the technological transformation of companies and public administrations. With this initiative, the leading operator in Spain by number of clients reinforces its strategy of consolidating itself as a leading technological partner in the business fabric, combining innovation, connectivity and a solid network of strategic alliances.
The creation of Digital+O reflects a clear vision, that of accompanying organizations in the adoption of sustainable, secure and scalable digital models. This new division, integrated into the brand Orange Companieswill offer solutions adapted to each client according to their size, sector and level of technological maturity.
AI and digital transformation, the core of Digital+O
The launch of Digital+O occurs in a context of strong growth in the artificial intelligence (AI) market in Spain, which according to recent data will exceed 2,000 million euros in the next three years. MasOrange takes advantage of this trend with a comprehensive proposal that combines AI, advanced analytics, cloud computing, cybersecurity and IoT, among other services.
According to the company, its objective is to “accompany each client in the adoption of a new digital operating model”, relying on its own technological stack, differential digital platforms and the most powerful fiber and 5G networks on the market. This infrastructure, together with its internal innovation capacity, places MasOrange in an advantageous position compared to other competitors in the field of business digitalization.
The launch of Digital+O occurs in a context of strong growth in the artificial intelligence (AI) market in Spain, which according to recent data will exceed 2,000 million euros in the next three years
Víctor del Pozo, general director of Innovation, Alliances and New Services at MasOrange, summarizes it like this, “Digital+O represents our commitment to strategic innovation, capable of transforming companies and anticipating the future. We lead the development of advanced digital solutions, integrating our technological capabilities and experience to offer a global vision that allows us to build sustainable and competitive value propositions.”
For his part, Joaquín Colino, B2B general director of MasOrange, underlines the transformative nature of the project, “With this new division we reaffirm our vocation to serve the business community, putting at their disposal the most advanced, safe and technological solutions adapted to their real needs. We want to be the partner that accompanies each company on its path towards a more efficient, competitive and sustainable model.”
Seven strategic areas focused on digital innovation
The Digital+O proposal is structured in seven major technological areas that seek to respond to the main demands of companies and public administrations:
Artificial Intelligence and Data Analyticswhich includes information monetization and intelligent process automation.
Advanced cybersecurityto guarantee comprehensive protection against new digital threats.
Cloud and Edge Computingwhich facilitate scalable and secure management of digital assets.
Internet of Things (IoT)or “physical AI” that connects and optimizes industrial and urban environments.
Business applicationsoriented towards productivity and operational efficiency.
Digitalization of the workplacewith solutions for all industrial sectors.
Services connected through Open Gateway APIswhich enrich Orange Empresas’ offer with smart network capabilities.
Strategic alliances with technological leaders
The differential value of Digital+O also lies in its network of strategic partners. MasOrange collaborates with Kyndryl in cloud and managed cybersecurity, Oracle and Google in cloud and edge solutions, Microsoft in business productivity, Palo Alto Networks in digital security, and Innovasur in the development of smart cities.
Thanks to these alliances, the company will be able to offer advanced solutions that, until now, were reserved for large corporations. With a structure segmented by size and sector, Digital+O seeks to extend digitalization also to SMEs and professionalswith competitive products, omnichannel service and personalized services.
