MKM computer publications, editor of the historic Byte Ti magazine, has completed the acquisition of 100% of the actions of Bytic Media, medium leader in Spain specialized in technology and innovation applied to public administrations. With this operation, MKM strengthens its position as a reference editorial group in the technological field and takes a decisive step in its growth strategy in the public sector.
The acquisition has been formalized through the purchase of the remaining 50% of the Bytic Media shares, which until now were in the hands of Tic Awards, a company belonging to the 360 Digital Group.
Since its creation, Bytic Media has established itself as the pioneer publication dedicated exclusively to information technologies in the public sphere, with an active community of more than more than 7,000 professionals linked to technological innovation in AA.PP. Your audience includes innovation responsible, ICT technicians and key decision makers in the digital transformation of the Spanish public sector.
With this integration, MKM computer publications add to Byte Ti – with more than 25 years of experience covering the news of the ICT sector – a header that represents one of the segments of greater growth and relevance: the digitalization of public administrations.
In addition, the incorporation of Bytic Media to the MKM ecosystem will allow synergies to be generated in key areas such as editorial production, commercial development and the organization of specialized events. This union also opens new opportunities to promote debate, share knowledge and continue creating value content for the institutional technological ecosystem.
Nacho SáezCEO of MKM computer publications, has stated that “the total acquisition of Bytic Media is a natural and strategic step in our commitment to specialization and editorial quality in the technological sector. With Byte Ti we have been informing about the evolution of the ICT industry, and now, with fully integrated bytic average Bytic our public administrations. “
The purchase of Bytic consolidates MKM’s commitment to the contents specialized in digital transformation and reinforces its presence in the public sector.
Sáez adds That “Bytic Media is a unique header, with a very active community that trusts us to be up to date, share knowledge and anticipate the challenges of the sector. Our mission is now to continue strengthening that link, expand content and create new spaces for meeting and reflection. I thank ICT awards for their work at this shared stage and face this new phase with the illusion of continuing to build the means of reference in technology for the public sector.
The Bytic Media team will continue to be led by professionals of recognized trajectory. Manuel Navarro It remains as director of content, and Arantxa Herranz as chief editor. Besides, Cristina Reguera He will continue in his work as Account Manager and responsible for the Bytic community, a role that he had already performed.
