NetApp will boost data management for Super Bowl LX. As the official intelligent data infrastructure partner of the San Francisco 49ers and the National Football League (NFL), NetApp provides an enterprise-grade data platform that powers the digital and physical experiences of American football fans.
Every play, every breath, every moment creates data points that connect fans around the world. With an intelligent data infrastructure, everything moves smoothly and securely, which is an ultimate guarantee for the fan experience. Whether you watch the game from Levi’s Stadium or from your couch on the other side of the world. This data platform acts as the core that connects all experiences.
“The world runs on data, even in a sector as physical as sports,” says Gabie Boko, director of marketing at NetApp. “Optimizing data for innovation is not only about where it is stored, but also how it moves within a modern data platform. Nowhere is this more clear than at Levi’s Stadium during the Super Bowl. Although the stadium is not a traditional data center, during a game it transforms into an interactive data center because data moves everywhere thanks to a robust data platform.”
Intelligent data infrastructure
As American football has evolved with technology, the growing amount of data the sport generates could easily be lost in the shuffle without a proper data platform. Sensors that capture information about each pass, photos and videos that capture each play, and fan interactions on social media create new data points that serve as a permanent record of each match and are managed centrally through a data platform.
And this year, all data created for Super Bowl LX will flow from Levi’s Stadium, one of the most technologically advanced stadiums in the country, supported by a data platform designed to scale and perform at its best. To prepare for the massive streams of data created for Super Bowl LX, the 49ers and the NFL have built an intelligent data infrastructure that leverages NetApp solutions and its data platform, giving them the right foundation to unleash their genius.
“With Levi’s Stadium located in Silicon Valley, we already maintain our technology operations at a high level, but as hosts of Super Bowl LX, we need to deliver an exceptional experience to NFL fans wherever they are,” said Costa Kladianos, executive vice president and chief technology officer of the 49ers. “High-performance storage is a critical part of our data management within the data platform, allowing us to do everything from powering the NFL’s largest outdoor 4K screen to real-time tracking of our stores and food courts. NetApp powers the intelligent data infrastructure and data platform we need to deliver a world-class fan experience.”
“The NFL has rapidly expanded its international presence over the past season, including hosting a regular season game in Madrid for the first time in 2025,” said Gary Brantley, NFL Chief Information Officer. “Data is a key component to reaching more people around the world with high-quality interactions. The intelligent data infrastructure and data platform powered by NetApp solutions allow us to offer the same level of experience to fans, whether we play in Silicon Valley or on another continent.”
Optimizing data for innovation is not just about where it is stored, but also how it moves within a modern data platform.
NFL fans around the world want a seamless experience, no matter where they are. Whether a fan is attending Super Bowl LX at Levi’s Stadium or streaming it from anywhere in the world, NetApp’s data platform ensures the excitement reaches them the same way, anytime, anywhere. From managing video files to translating social media posts in milliseconds, the intelligent data infrastructure and data platform ensure that all fans feel connected and involved in the experiences.
