“AI is changing everything, but it gains true value when it is integrated into companies’ processes and enters their critical operations,” explained Sergio Sáez, VP and sales director of Oracle Iberia and general director of Oracle Spain. During a meeting with the press, the manager wanted to highlight the main innovations that have been recently presented at his Oracle AI World global meeting held in Las Vegas. The company is committed to integrating AI into the applications, data and infrastructure that organizations use to manage their critical processes, with one goal: to go from offering intelligent tools to providing business results.
In fact, the manager explains that the company’s proposal is now based on three main pillars: data, cloud infrastructure as a digital factory and business applications, which allow AI capabilities to be brought to the processes where value is really generated.
This strategy is materialized in an evolution of Oracle Fusion Cloud Applications towards an agentic applications model. One of the main new features is Oracle Fusion Claw, an execution environment designed so that agents can tackle specialized tasks that require analysis, planning, simulation and adaptability. Its main contribution is to combine the reasoning of AI models with deterministic operations, so that processes can be executed on a large scale, with greater control over resources and costs.
Oracle has announced 25 Fusion Claw-based agentic applications for areas such as finance, human resources, supply chain and customer experience. These solutions can handle complex work, such as analyzing accounting variances, preparing staffing plans, or identifying problems in operations, while maintaining the controls and approvals established by each organization.
A new way of working with applications
Another of the big announcements affects the user experience. Oracle wants to reduce reliance on traditional interfaces, where employees need to know what application to open or what procedure to follow to complete a task. For this purpose, it presents Oracle Fusion Companion and Oracle Fusion Agentic Home.
The first works as an intelligent layer that interprets user requests and coordinates the transactions, workflows, approvals and agents necessary to achieve a goal. Fusion Agentic Home, for its part, provides a native interface from which employees can define what they need, delegate work to agents, and track its progress until completion.
Alfonso Cossío, director of Business Applications at Oracle Iberia, highlighted that this change means moving from a model focused on software functionalities to one oriented to results. “The user no longer has to know where each capacity is or what process they should execute. The important thing is that they can express what they want to achieve and that the system helps them achieve that goal,” he explained.
The third novelty highlighted by the manager is Oracle Fusion Setup and Configuration Registry (FSCR), a public registry that collects Oracle’s knowledge and best practices in the form of reusable capabilities by AI agents. Its purpose is to automate a good part of the configuration, testing and validation tasks required by Fusion Cloud implementations. With this, Oracle aims to reduce start-up times and free up project resources to concentrate on the transformation of business processes.
OpenAI enters the Oracle business ecosystem
Oracle’s strategy also involves bringing third-party artificial intelligence closer to its corporate applications and data. In this sense, one of the most relevant announcements from AI World has been the expansion of its collaboration with OpenAI, which takes shape in four new proposals.
The first is Oracle AI Workspace, an environment that integrates ChatGPT with Oracle applications, business data, and cloud services. Employees will be able to view information and execute authorized workflows from a single interface, connecting systems such as Fusion Applications, NetSuite, Oracle AI Database and Oracle Cloud Infrastructure (OCI).
Oracle AI Security Mesh also stands out, a service that uses OpenAI cybersecurity models to identify and correct vulnerabilities in applications and infrastructure, both in OCI and in other clouds and on-premises environments. Added to these proposals is Oracle App Composer, which allows you to create business applications using Codex without the need for advanced programming knowledge, while Oracle manages their deployment and operation in OCI.
Finally, Oracle AI SMB Bundle brings together ChatGPT Business, Codex, OCI, App Composer, and NetSuite QuickStart to make it easier for small businesses to build products, manage their operations, and grow. The package includes $12,000 annually in cloud infrastructure credits, subject to access conditions.
One billion dollars for its partner ecosystem
The expansion of these capabilities also requires an ecosystem of partners capable of translating the technology to the particularities of each sector. Oracle announced an investment of $1 billion over the next four years to strengthen its partner network, with training, certification, solution development and marketing initiatives through Oracle Marketplace.
“Knowledge of each industry is essential and we must develop it together with our partners,” said Sáez. The manager insisted that data and processes constitute the most important assets of organizations and that technology must help extract more value from them, regardless of their size.
In this context, he also highlighted the growth of Oracle infrastructure implementations in multicloud environments, with presence on platforms such as Microsoft Azure, Google Cloud and Amazon Web Services. Sovereignty, resilience and data security are, in his opinion, essential conditions for companies and administrations to be able to adopt AI with guarantees.
The proposal also reaches small businesses through NetSuite, whose technology allows management and automation capabilities to be brought closer to organizations with fewer technological resources. Sáez gave as an example CoverManager, a Spanish startup that has evolved from its beginnings to become a unicorn, as an example of the growth potential that cloud technology can offer.
Data sovereignty, resilience and security are essential conditions for companies and administrations to adopt AI with guarantees
Oracle also wants to demonstrate that the transformation is not limited to its customers. The company itself is using AI to automate internal operations and reduce the execution times of certain processes, with improvements that, according to Sáez, can multiply the speed of some tasks tenfold.
The message from Oracle AI World is none other than that the next stage of business artificial intelligence will not depend only on having more powerful models, but on integrating them into the systems that manage the business. The ability to connect data, applications, agents and people, while maintaining security and control, will be decisive in achieving tangible results.
