Grupo Piñero is focusing its efforts on incorporating AI in various projects, in order to optimize the customer experience, create more efficient and profitable processes for the company, and promote sustainability in its activities.
A notable example of these efforts is the demand prediction project in the Group’s hotel division. This project uses Microsoft technology to develop 27 models based on Artificial Intelligence, specifically Machine Learning. Thanks to these models, demand predictions are automated in all of the Group’s hotels, which not only facilitates the flow of information to the sales and operations teams, but also contributes to reducing time, resources and dependency.
“Since its implementation, we have managed to reduce by 50% the time spent by our sales team in analyzing occupancy data, improving demand predictions by an average of 3% per day, which translates into an improvement in prediction worth 20 million dollars per year or 105,000 room nights.”“, he comments Mateo Ramon, Chief Information Officer of Grupo Piñero.
Data analysis with AI
Grupo Piñero is integrating Artificial Intelligence into various processes as part of a data strategy that seeks to maximize the use of information available to the company. Currently, the key technologies being used include Machine Learning, which facilitates prediction, segmentation and classification, helping to reduce uncertainty and providing valuable data for operational decision-making; and generative Artificial Intelligence, which enables the creation of content and the automation of numerous processes.
With the aim of continuing to advance in terms of technological innovation, Grupo Piñero is immersed in the incorporation of Artificial Intelligence in different processes
A notable example of the use of these tools is the AI-powered online marketing campaign project. Thanks to this technology, Grupo Piñero can segment potential customers according to their purchasing probabilities, allowing them to send them highly personalized marketing content and thus improve the effectiveness of the campaigns.
In addition, the company uses this technology to improve customer service through active listening. By quickly incorporating feedback received through various channels, Grupo Piñero can adjust and improve its processes, products and services in an agile and efficient manner.
In the environmental field, Grupo Piñero is carrying out Artificial Intelligence projects to reduce its carbon footprint by 60% by 2030 and achieve carbon neutrality by 2050. As part of these efforts, they are developing an energy consumption monitoring project that uses AI to optimize energy use and avoid waste.
Aware of the vast opportunities offered by Artificial Intelligence, Grupo Piñero will continue to invest in technological innovation as a key factor for the development of the tourism sector. Thanks to these advances, the company will continue to implement AI in its processes, with the main objective of improving the service it offers its customers.
