SAP Spain will hold SAP Connect Day on April 16, 2026, in Hall 8 of Ifema Madrid, a meeting on innovation, strategy and technology, which will bring together professionals from different areas to analyze how artificial intelligence, data and business applications are transforming the way companies operate.
Under the motto “Connect everything. Drive the impossible”, the event is presented as a meeting point to share experiences and learn how organizations can improve their agility and competitiveness in an increasingly dynamic business environment.
“SAP combines 50 years of knowledge of business processes and industrial sectors, backed by 90% of the world’s financial transactions. No other company has SAP’s positioning to help Spanish companies take the leap into the future, thanks to a unique offer that integrates artificial intelligence, data and applications in all business areas,” said Carlos Lacerda, senior VP and general director for Southern Europe at SAP.
Innovation, strategy and technology
The SAP Connect Days Madrid will bring together seven specialized events in one day, aimed at professionals in areas such as finance, purchasing, technology, human resources, operations, customer experience and business.
Throughout the day, SAP experts, clients and industry leaders will share success stories, trends and real experiences of business transformation, in addition to participating in interactive sessions and networking spaces.
The day will begin at 9:30 with an opening session common to all attendees and in which Carlos Lacerda, senior VP and general director for Southern Europe at SAP, Rika Christanto, partner at LifeX Ventures and founder of Ontruck and Idoven; Saúl Craviotto, Olympic medalist and national police officer; and Laura Goodrick, Director of Financial Operations at the Mercedes-AMG Petronas Formula 1 team.
Throughout the day, SAP experts, customers and industry leaders will share success stories, trends and real experiences
Subsequently, the program will be divided into seven specialized meetings, adapted to the interests of the different professional profiles. Access to the event is free for clients and partners who proceed through registration:
- Technology and business: SAP Connect Day for Data & IT Business AI / Business Data Cloud
- Technology: SAP Connect Day for Data & IT Business Technology Platform
- Finance: SAP Connect Day for Finance
- Purchasing: SAP Connect Day for Spend Management
- Marketing and commercial: SAP Connect Day for Customer Experience
- Logistics: SAP Connect Day for Supply Chain
- HR: HR Connect
As a finishing touch, the SAP Connect Day Madrid meeting will end with a party where Pantomime Full, DJ Mickey Pavón, as well as Pablo Navarro Violinista & Band will perform.
