The European software group Septeo has announced the acquisition of Backyou, a cloud platform specialized in the marketing and management of groups, meetings and events. The company will be integrated into Septeo Hospitality, the group’s division dedicated to the development of technological solutions for the hospitality sector, with the aim of expanding the capabilities of Ulyses Suite, its comprehensive ecosystem for accommodation management, and incorporating new functionalities aimed at the MICE (Meetings, Incentives, Congresses and Fairs) segment.
With 13 years of experience, Backyou currently works with more than 2,000 establishments in 32 countries, from independent hotels to large groups and international chains. His incorporation constitutes Septeo Hospitality’s eighth acquisition since the creation of this division in 2023 and reinforces the group’s European expansion strategy in the hospitality sector.
«The incorporation of Backyou allows us to expand Ulyses Suite with a specialized solution in an area that is increasingly relevant for many establishments: group and event management. We continue to move towards an ecosystem capable of connecting more and more processes and facilitating a global vision of the business, while maintaining the flexibility that each accommodation needs,” explains Manuel Ortiz, general director of Septeo Spain and Portugal.
Comprehensive management of the MICE business
Backyou allows you to digitize the entire commercial and operational cycle related to the organization of groups and events. Its platform centralizes requests from different channels and transforms them into commercial opportunities. From there, it facilitates the comprehensive management of the process, from CRM and the preparation of budgets and commercial proposals to the formalization of contracts, billing, payments, space planning and analysis of results.
The solution also incorporates different functionalities based on artificial intelligence. These include the automatic conversion of emails received into commercial opportunities, recommendation systems, assistance in file management and various support tools for professionals.
With this acquisition, Septeo Hospitality expands its offering for the hospitality sector with specific capabilities for the MICE business, which add to the functionalities already offered by its ecosystem in areas such as establishment management, reservations, revenue management, guest relations, payments and performance analysis.
The operation will not involve changes to Backyou’s open model. The platform will continue to be compatible with both Ulyses Cloud, Septeo Hospitality’s PMS, and other hotel management solutions available on the market. In this way, current customers will be able to continue using the service normally, while their technology partners will maintain access to the API and the ecosystem of integrations.
«Joining Septeo provides us with the means to accelerate our growth without giving up what makes us strong. Our priority remains the same: to be at the forefront of innovation to improve the MICE performance of all types of establishments, regardless of their size, organization or PMS. We will continue to develop an open platform, now with the innovation capacity and European presence of Septeo,” says Antoine de Corson, CEO of Backyou.
De Corson will continue to lead the company, while the nearly 30 professionals who make up his staff will become part of Septeo’s Hospitality division.
New MICE functionalities for Ulyses Suite
Backyou’s technology and expertise will be progressively incorporated into Septeo Hospitality’s various solutions. In the case of Ulyses Suite, this integration will allow progress towards a greater connection between the commercial management of groups and events and the daily operations of the establishments.
The objective is to unify information related to availability, rates, spaces, services, clients, contracts and payments, as well as the main performance indicators. This integration will facilitate a consolidated view of the profitability of each event and the different profit centers, providing new tools to optimize business management in the hospitality sector.
Septeo Hospitality now has more than 10,000 clients in Europe and other international markets
For Septeo Spain and Portugal, the operation also means expanding the capabilities of an ecosystem that already has more than 3,500 clients and 50,000 daily users in Spain, and which brings together specialized solutions in different areas of accommodation management.
Regarding the evolution of the business, Backyou currently generates 17% of its activity outside its home market and has increased its turnover by more than 100% since January 2025. For its part, Septeo Hospitality now has more than 10,000 clients in Europe and other international markets, consolidating its position as a technology provider for the hospitality sector.
The acquisition of Backyou is part of the growth strategy of Septeo Hospitality, which since 2023 has incorporated different companies and specialized solutions, including Ulyses PMS, Witbooking Qualitelis, Cool’n Camp, AciGrup, RevenuePilot (e-axess), Ideta, HotelsDot, NIvimu, Revenue Control Data, Unicamp and Mastercamping.
