In an increasingly globalized market where organizations seek to go from implementing software to operating with reliable data for making intelligent decisions, SPHERIA emerges, a new native consulting firm specialized in artificial intelligence and the new SAP technological stack. The consulting firm represents the natural evolution of the DIGIU Group, a benchmark in SAP CX, and brings together the strategic vision of Emilio Osete and the international experience of Daniel Lago, former head of SAP for Spain and Latin America at Inetum.
Founded by both managers, it was born as a new generation of SAP consulting specialized in SAP BTP, Customer Experience (CX) and Business Data Cloud, given the little specialization that exists in the sector. In the words of Osete, Co-Founder & Chief Growth & Strategy Officer: “Companies are no longer looking for technology for its own sake, but for transformation with impact. Our challenge as a consultant is to help them convert their data into decisions, their architecture into innovation, and AI into measurable value.” This vision guides SPHERIA’s purpose: to integrate technology, data, automation, customer experience and artificial intelligence into a coherent, business-oriented strategy.
A model designed for the next decade
The operating model of the consulting firm SPHERIA is structured around five specialized units called Spheras, which combine advanced engineering, business vision and sector expertise:
- sTECH: Cloud-native architecture, advanced integration, automation and clean core on SAP BTP.
- sDATA: Business Data Cloud, data governance and strategy, advanced analytics and AI.
- sFLOW: SAP CX, SAP Sales & Service Cloud, Commerce Cloud, Customer Data Cloud and composable platforms.
- scare: Technology applied to health and digitalized care models.
- sLABS: Generative AI, applied innovation, intelligent agents and accelerated prototyping.
This modular structure allows the consultancy to address complex projects with a unified perspective that integrates data, automation, experience, AI and advanced architecture under the same vision. In the words of Daniel Lago, Co-Founder & CEO: “We have designed SPHERIA as an organization prepared for the next decade: native in AI, flexible and capable of quickly responding to the demand for expert knowledge in emerging technologies. SAP BTP is today the operating system of the intelligent company, and our mission as a consultancy is to help companies build on that platform ensuring the clean core.”
SAP BTP, Data and AI: the technological core
SPHERIA focuses on SAP’s new technological ecosystem, where SAP Business Technology Platform (BTP) acts as the integration, automation and side-by-side development layer that drives the clean core. SAP Business Data Cloud (BDC) unifies SAP and non-SAP data, incorporating governance, context and advanced analytics, and SAP Customer Experience (CX) articulates the relationship, engagement and omnichannel personalization layer, natively connected to BTP.
A market in full expansion
The arrival of SPHERIA as a consultant coincides with a key moment. Investment in public cloud services in Spain will exceed 8,271 million euros in 2025 (+22.7%, according to IDC) and, on the other hand, SAP plans to reach more than 21,600 million euros in cloud revenue this same year, driven by BTP, generative AI and intelligent integration.
The SPHERIA consulting firm’s model combines advanced engineering, business vision and sector expertise
This scenario highlights the need for specialized actors capable of turning cloud, data and AI into real competitive advantage. SPHERIA was born precisely to occupy that space, providing a unique combination of strategic vision, advanced engineering and experience in SAP CX solutions.
Looking to the future
With more than 15 active clients in Spain and Latin America, a highly specialized senior team and a software factory in Brazil, the consulting firm SPHERIA begins its activity with the aim of consolidating itself as the benchmark in SAP BTP, Business Data Cloud, SAP CX and applied AI in Spain and southern Europe. Its growth plan is based on attracting talent, creating strategic alliances and a consulting model designed to provide measurable value in each project.
