After the launch at Fitur 2026, the witbooking AI booking engine, integrated into Ulyses Suite by Septeo, is established as a dynamic personalization system that allows you to automatically modify content, structure and commercial arguments based on the user’s profile and behavior. In this context, witbooking AI is positioned as a key solution within the group’s technological ecosystem.
This evolution is part of the group’s AI First strategy, an approach that places artificial intelligence at the core of the development of its solutions, including its application in the design processes and technological evolution, where witbooking AI plays a central role.
Hypercustomization of the reservation
Witbooking AI incorporates an advanced content segmentation system supported by artificial intelligence. The witbooking AI engine allows you to tag images, texts, additional services, packages and promotions by themes such as family, romantic, business or season, automatically activating the most relevant ones according to the user’s profile and behavior. This evolution consolidates the concept of the witbooking AI engine of a thousand faces, based on the hyper-customization of the booking environment and the dynamic adaptation to the type of client and the type of accommodation.
Added to this capacity is the multi-configuration of scenarios, a key functionality of witbooking AI, which allows each establishment to define different combinations of structure (UX), design (UI) and content depending on the type of customer or reason for travel. The artificial intelligence of witbooking AI analyzes the input criteria: source channel, browsing context or previous interaction and determines in real time which configuration should be displayed.
The core of this update in witbooking AI is the so-called Orchestrator, a system that combines AI rules and algorithms to dynamically assign the most suitable scenario to each visitor. The result is automated personalization powered by witbooking AI that evolves during the booking process itself, improving the consistency of the commercial message, reducing friction and optimizing conversion.
AI embedded in the booking engine
For Manuel Ortiz, general director of Septeo Spain and Portugal, “artificial intelligence is not just another functionality that is added to our technological solutions. We work under an AI First approach: AI is part of the design from the beginning. In hospitality that translates into something very concrete: helping the hotelier to automate commercial decisions and improve conversion without complicating their operations. With witbooking AI, artificial intelligence is directly integrated into the operation of the reservation engine. This type of development, such as witbooking AI, reinforces our positioning as one of the most advanced players in technology for Travel Tech.”
The witbooking AI engine allows you to tag images, texts, additional services, packages and promotions by theme
For his part, Ventura Martí, DBU of Witbooking, commented: “the incorporation of AI allows the engine, as occurs with witbooking AI, to make decisions during the booking process. It is no longer just about how it is configured, but how it responds and decides at each moment. This helps us boost conversion, achieving an increase of more than 8% without adding complexity to the establishment thanks to solutions like witbooking AI.”
On March 26, Septeo will hold a webinar in which it will show all the features of Witbooking AI. You can reserve a place on Witbooking AI, the booking engine that adapts to each client
